DoGooderTV - Coming Soon!
by Michael HoffmanSunday, March 12th, 2006
See3 to launch “DoGooderTV” the first nonprofit media hub
CHICAGO, March 9 – See3, a communications consulting firm that works exclusively with nonprofit organizations, is building an online media hub for nonprofits at www.DoGooder.TV. The website will allow nonprofit organizations to present new videos and existing media assets to new audiences. Once site visitors see the compelling stories of nonprofits, DoGooderTV gives them a direct way to donate to the organization, join, volunteer or simply find out more information.
“Many nonprofits are awash in video that no one sees,” said Michael Hoffman, CEO of See3. “Videos produced for fundraising and PR can have a new life online, where video is exploding. Organizations can produce new videos for the web and generate interest from those they can’t reach using direct mail. Nonprofits can’t afford to be behind. DoGooderTV gives organizations a free platform to become media savvy and leverages the online social networking trend to bring in a new audience.”
Each video uploaded to DoGooderTV will have a unique web address so nonprofits can send the link to their own constituents. DoGooderTV will allow nonprofits to embed the videos into their own websites as well, providing organizations with a low-cost, high quality solution to host media. DoGooderTV will also provide information to nonprofits about how to create more media for lower cost, supply detailed statistics about viewing habits, and give nonprofits the tools to turn casual viewers into supporters.
Site visitors will have the opportunity to help organizations by donating online and leaving their email address to join organizational mailing lists. They will be able to share the media with friends via email and create community around shared concerns. Their clicks on text ads and book purchases will generate income that will be shared with the nonprofit. Videos the user community deems compelling get showcased daily on the homepage, giving organizations a built-in viral marketing platform.
Each video will have keyword tags, linking videos to each other thematically and introducing individuals to organizations they otherwise would never know. Site visitors will be able to save their favorites and be notified by email and RSS when new videos are posted to the site. Video from DoGooderTV can be downloaded onto an iPod or other mobile device.
DoGooderTV expects to the launch the site in summer 2006, and is currently collecting nonprofit video that will be included in the launch. Any of the 1.5 million nonprofit organizations listed with GuideStar can publish videos online free of charge. More information is at www.dogooder.tv.
About See3
See3 has been at the forefront of assisting nonprofits in making better use of media assets. See3 helps nonprofits continually document their work and nimbly create media products for events and for the web on a regular basis. See3 believes that the media culture we live in today, and the blossoming of the broadband Internet, require organizations to spend less money on expensive print materials and shift resources to media creation and dissemination. More about See3 is at www.see3.net
