Another article about online video? Yup.

This one, again from the New York Times, is about Heavy.com a site that attracts young men, who seems to be a favored demographic of marketing types. Obviously some people believe in this medium:

“Last year, Heavy, which is privately held, raised $10 million from Polaris Ventures, its first outside capital since 1999, to pay for a series of expansions. It expects advertising revenue of about $20 million this year, up 300 percent from 2005.”

Here’s the whole thing.