There is a new magazine called GOOD, from the son of the founder of Inc. Magazine. The idea behind GOOD is to speak to the instinct toward active philanthropy that characterizes those under 40 today. It’s not just about giving money. It’s about participating in a culture of Good, buying products that (seem to) make a difference, supporting smaller, grassroots activities, volunteering, doing good in your work. The magazine should be in major stores (Barnes and Noble, etc…) and you can subscribe online here and your subscription fee will get donated to charity.

They seem to get that video has power. Here’s a video they did about a project I assume they are supporting.