Oprah - Give Me Some Credit
by Michael HoffmanThursday, November 2nd, 2006
Oprah did her “best give-away ever” to her audience. No, it wasn’t a car. It wasn’t an iPod. It wasn’t her California mansion. Or her other mansion, or some other thing that cost lots of her money or lots of sponsor money.
What she gave away this time was an opportunity for her audience of 300 to play philanthropist. She gave each audience member a $1000 debit card, to be given to a charity. This kind of this has a long history. And, in a move that we LOVE, she gave each one a camcorder to document their philanthropic adventures. Yes, they would have rather had the car – but I like the idea.
Document their experience with video. Yes, I did give Oprah the idea that philanthropy should be documented. And, with any luck, she will thank us on the air. 
