http://blog.see3.net/2006/12/18/a-spiraling-vortex-of-ruin/ the blog of See3 Communications Thu, 28 Aug 2008 04:21:54 +0000 http://wordpress.org/?v=2.0 http://blog.see3.net/2006/12/18/a-spiraling-vortex-of-ruin/#comment-827 Mon, 29 Jan 2007 03:12:24 +0000 http://blog.see3.net/2006/12/18/a-spiraling-vortex-of-ruin/#comment-827 [...] As I mentioned in a previous post, Wired Magazine had an article that called the $65 billion television advertising industry “a spiraling vortex of ruin.” What they were referring to is the lack of impact that traditional top-down advertising has. The New York Times recently had an article about the proliferation of advertising in non-traditional places, such as the tray tables and barf bags on airplanes, and coffee cup sleeves. My view of this is that it is the death throws of an industry that wants to seem relevant to their clients, when in fact they have no idea what they are doing. [...] […] As I mentioned in a previous post, Wired Magazine had an article that called the $65 billion television advertising industry “a spiraling vortex of ruin.” What they were referring to is the lack of impact that traditional top-down advertising has. The New York Times recently had an article about the proliferation of advertising in non-traditional places, such as the tray tables and barf bags on airplanes, and coffee cup sleeves. My view of this is that it is the death throws of an industry that wants to seem relevant to their clients, when in fact they have no idea what they are doing. […]

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