See What’s Out There

I was asked to participate in the Nonprofit Blog Exchange, a great program run by Emily Weinberg, who just announced a move to DC to work in nonprofit technology.

The blog I looked at happened to be an good example of the kinds of communications programs we are helping nonprofits develop. What we are doing here at See3 is trying to help “close the gap” between what organizations do on the ground everyday and what their stakeholders – donors in particular – see. We think video is a great way to do that, and an increasingly important way to do that given the availability of broadband and the continuing blurring of the TV-internet continuum. (Something like the space-time continuum?)

Organizations don’t have to start with highly-produced complicated expensive video programs. A great example of closing the gap can be found on the blog of Camp ASCCA, which is the world’s largest camping, recreational and educational facility for people with disabilities and affiliated with our fine friends at Easter Seals.

On the blog you have camp staff writing, in a very personal way about their experiences working with their campers. You also have video, which you can see in this post. It is not highly produced or filled with overt marketing messages. It shows the real life of the organization at that moment, bringing a large audience into a situation they would otherwise not be able to experience. You can talk about campers’ faces as they see the Disney show, but it’s nothing like seeing them.

This entry was posted on Sunday, January 14th, 2007 at 12:27 am and is filed under Video, Nonprofits. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.