Care2 Party
by Michael HoffmanWednesday, January 31st, 2007
Last night I had the pleasure of attending a party for Care2 in Washington. It was their first anniversary with a D.C. office party and probably 300 people showed up. Care2 is an online community of more than 6 million members, talking and sharing and acting together to make the world better.
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They also are the best source of quick email list growth for nonprofits. For about $3 a name, you can have Care2 organize a petition or sign-up among their community members. While $3 per name might sound like a lot, it is actually the best deal around. If you were to try to drive traffic to a sign-up on your site using banner ads or blog ads or other online promotions, it will cost you more than that per name captured. The reason 250 nonprofits work with Care2 is that the names from their community perform well, even long after the original petition is done.
