http://blog.see3.net/2007/05/28/the-contest-user-generated-crap-er-content/ the blog of See3 Communications Thu, 7 Aug 2008 20:05:09 +0000 http://wordpress.org/?v=2.0 http://blog.see3.net/2007/05/28/the-contest-user-generated-crap-er-content/#comment-8452 Wed, 27 Jun 2007 19:43:11 +0000 http://blog.see3.net/2007/05/28/the-contest-user-generated-crap-er-content/#comment-8452 [...] I have been reporting here about the trend of getting your consumers, or activists/donors, to participate in user generated content contests. The idea is simple — “make an ad for us and you could win something.” The something might be $25,000, $2,000 or recognition from your peers. The goal is to get people engaged, and get some “free” content out of it. MoveOn did this in 2004 when they got people to make anti-Bush commercials. In addition to having the videos online, they put together a DVD called Bush in 30 Seconds. [...] […] I have been reporting here about the trend of getting your consumers, or activists/donors, to participate in user generated content contests. The idea is simple — “make an ad for us and you could win something.” The something might be $25,000, $2,000 or recognition from your peers. The goal is to get people engaged, and get some “free” content out of it. MoveOn did this in 2004 when they got people to make anti-Bush commercials. In addition to having the videos online, they put together a DVD called Bush in 30 Seconds. […]

]]>