Chocolate Addict Mom Gives Birth to Sugar-Coated Baby
by Michael HoffmanMonday, July 30th, 2007
Before there was the Onion, there was the Weekly World News. The Weekly World News wasn’t afraid to tell it like it is - about Bat Boy, or that a “Space Alien Backs Bush for President”. The headline of this post is my all-time favorite. Sad to say, but the Weekly World News is printing their last issue. I will now have to watch the new TV’s installed at the supermarket check-out line and not read my favorite diversion. The Weekly World News has been run out by the move to all celebrity gossip all the time. For me, it was more interesting to read about some crazy event — that always seemed to happen somewhere in Turkmenistan or Ukraine — than to read about Brittney or Paris.
The most interesting thing about the story in the Times about this is how the whole Ed Anger column which was over-the-top parody Archie Bunker style, has basically become mainstream culture with Rush Limbaugh, Hannity, Ann Coulter, et al. It just wasn’t outrageous anymore.
The messaging of the Weekly World News simply didn’t keep up with the culture we live in that values celebrity more than news of the weird. There actually is a connection here to nonprofit organizations. Nonprofits that live long enough face challenges in cultural or technology change that they can react to or that they can ignore. For example, a change we are seeing right now for many organizations is toward a kind of disintermediation that has given rise to gift catalogs and sites like Kiva.org — that seek to make direct links between the haves and the have-nots in new and expanded ways. Should organizations that have historically been in the middle, positioned as experts who make good decisions about what is worthy of support, ignore these trends or reinvent themselves in some way to take advantage of these trends?
The answers are often complex. But we are seeing new organizations spring up and grow quickly by using technology and taking advantage of the current flavor of philanthropy. The older more established organizations have to encourage a kind of nimbleness of culture so they don’t become the equivalent of the Weekly World News.

