See What’s Out There

I am not at all optimistic about the long-term prospects of Microsoft as a company. And that is for a different post. But in terms of digital advertising, some of their folks get it. I have been writing a long time about how advertising is changing, how you the fundraiser or the marketer must adopt the new paradigm that entertains, shows instead of tells, and meets people in their communities with content that interests them — and allows them to contribute to the conversation. Here’s a cute video representation of the problem consumers have with traditional advertisers.

This entry was posted on Monday, August 6th, 2007 at 5:09 pm and is filed under fundraising, michael hoffman. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.