![]() POSTED BY Michael Hoffman SEP 12, 2007 |
It’s not just young people There is an assumption among our clients that the whole issue of online video and social media marketing is all about young people. While it is true that the younger generations tend to be early adopters of new technology, the internet has become a central part of communications and commerce for every demographic group. In today’s New York Times there is a story about how the venture capital community is heavily backing social networking sites that are reaching out to baby boomers. “Facebook with wrinkles” they call it.
Last year, Nielsen/NetRatings did a study and found that a third of YouTube’s audience is over 45. I wouldn’t be surprised if that’s only gone up in the past year. An organizational investment into high quality and portable video messages, combined with an ongoing investment in social media marketing will pay off, increasingly across all the demographic segments of your supporters. |








Hello Michael:
Great website and critically important job you are doing to educate nonprofits…the newer fundraisers anxious to get into the eConnecting need the perspective and us older folks need to understand more so we can integrate it’s potential with what we already know works. Citing these sources and adding your professional perspective is so helpful.
I’ve cited you, your company and website on a Best Practices: Marketing the Message Forum I had created on http://www.SustainableNonprofit.org where we are trying to help nonprofits cope with a full range of sustainability issues. I invite you to visit and help as well.
Best wishes….
Great article. Also note, WSJ reports 33% of Facebook users are 35-54.