Comments on: Playing the Match Game http://blog.see3.net/2007/09/19/playing-the-match-game/ the blog of See3 Communications Fri, 29 Aug 2008 21:25:48 +0000 http://wordpress.org/?v=2.0 by: See What’s Out There » Blog Archive » Vote in the Peace Primary http://blog.see3.net/2007/09/19/playing-the-match-game/#comment-11573 Tue, 25 Sep 2007 22:16:50 +0000 http://blog.see3.net/2007/09/19/playing-the-match-game/#comment-11573 [...] I recently wrote about matching fundraising campaigns where one donor agrees to match the contributions of a set of additional donors, up to a certain amount. A twist on this is a kind of contest with a big payoff for the organization at the end. [...] […] I recently wrote about matching fundraising campaigns where one donor agrees to match the contributions of a set of additional donors, up to a certain amount. A twist on this is a kind of contest with a big payoff for the organization at the end. […]

]]> by: Barbara Hoffman http://blog.see3.net/2007/09/19/playing-the-match-game/#comment-11561 Tue, 25 Sep 2007 16:00:37 +0000 http://blog.see3.net/2007/09/19/playing-the-match-game/#comment-11561 This message resonated with me last week in synagogue for Yom Kippur. The synagogue, which is in an historic building in a marginal neighborhood, is trying to stay afloat. They have managed to attract as President, a local wealthy developer. After the Rabbi's appeal for pledges for an operating fund, the President rose and offered to match the total contributed by the congregation during the holiday. My husband and I each turned down a tab on the pledge cards considerably greater than we would have otherwise done. " Eureka" I said to myself. See3's blog is right! This message resonated with me last week in synagogue for Yom Kippur. The synagogue, which is in an historic building in a marginal neighborhood, is trying to stay afloat. They have managed to attract as President, a local wealthy developer. After the Rabbi’s appeal for pledges for an operating fund, the President rose and offered to match the total contributed by the congregation during the holiday. My husband and I each turned down a tab on the pledge cards considerably greater than we would have otherwise done. ” Eureka” I said to myself. See3’s blog is right!

]]> by: Michael Hoffman http://blog.see3.net/2007/09/19/playing-the-match-game/#comment-11359 Thu, 20 Sep 2007 03:15:49 +0000 http://blog.see3.net/2007/09/19/playing-the-match-game/#comment-11359 Tim, you are right. The matching program can't be used in all situations. In fact, if you can't find those donors who will set up the match in the first place then you have a problem. There are many other approaches to fundraising, both online and off. I have written a lot about them in other blog posts. Traditional fundraising is all about building a donor file, usually with a mix of major donors and lower value donors. The major donors get more attention. They often get personal meetings, phone calls, special events, etc. The more retail donors get the general mailings and emails. In terms of creating urgency there are also other ways. One way the political campaigns have created urgency is at the time of the FEC filing, where they have to report how much money they have raised. They can then send a message saying, "Beat the deadline! Give now." Urgency can also come from the calendar in other ways. A bill before Congress, for example, might be coming up for a vote. Give now or sign this petition now to make a difference. I am working now on a post about using online communities to fundraise, so stay tuned. Tim, you are right. The matching program can’t be used in all situations. In fact, if you can’t find those donors who will set up the match in the first place then you have a problem.

There are many other approaches to fundraising, both online and off. I have written a lot about them in other blog posts. Traditional fundraising is all about building a donor file, usually with a mix of major donors and lower value donors. The major donors get more attention. They often get personal meetings, phone calls, special events, etc. The more retail donors get the general mailings and emails.

In terms of creating urgency there are also other ways. One way the political campaigns have created urgency is at the time of the FEC filing, where they have to report how much money they have raised. They can then send a message saying, “Beat the deadline! Give now.” Urgency can also come from the calendar in other ways. A bill before Congress, for example, might be coming up for a vote. Give now or sign this petition now to make a difference.

I am working now on a post about using online communities to fundraise, so stay tuned.

]]> by: Tim http://blog.see3.net/2007/09/19/playing-the-match-game/#comment-11354 Thu, 20 Sep 2007 01:43:16 +0000 http://blog.see3.net/2007/09/19/playing-the-match-game/#comment-11354 Ok, good idea. I like the matching program, but I don't think it can work for every situation or campaign. Different messages call for different approaches. So in this vein, what other ideas for fund raising would you recommend? After all, the match program can't be used over and over again. Ok, good idea. I like the matching program, but I don’t think it can work for every situation or campaign. Different messages call for different approaches.

So in this vein, what other ideas for fund raising would you recommend? After all, the match program can’t be used over and over again.

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