Join the Video Bandwagon
by Michael HoffmanMonday, September 24th, 2007
It seems like everyone these days is talking about how nonprofits need to use more video, especially online. To all of these people, I say “Welcome!” We founded See3 and DoGooderTV to be THE video people for nonprofits and so it is very nice indeed to see our colleagues starting to beat the same drum.
Our friend Alia McKee from Sea Change Strategies wrote a blog post about nonprofits using video and gave some great examples. We worked with Alia when she was at Donordigital on videos with Amnesty International.
The latest nonprofit consultant/professional talking about video was Tom Belford from The Agitator blog.
“As I’ve written before, I think it is crucial for nonprofits to master this medium for conducting your fundraising, advocacy and educational efforts,” Tom writes.
He then shows some stats from comScore:
* Over 133 million Americans watched online video in July — or 74% of US internet users.
* They watched more than 9 billion videos, 27% of them on Google sites (mostly YouTube).
* More than one-in-three (37%) US internet users viewed video on YouTube.
* Online viewers watched an average of more than 3 hours of online video during the month, with an average video duration of 2.7 minutes.
* The average viewer consumed 68 videos, or more than two per day.
So while we don’t yet have all the metrics we need to show that video will actually improve/increase fundraising online, we know that this is the content people are gravitating towards. You don’t have to have more metrics to understand that in order to capture and keep the attention of you target audience that you have to have good, compelling visual stories. And now we know, online video is the best way to do that.
