See What’s Out There

One of the things we know about email fundraising and advocacy is that requests that are timely are more likely to result in gifts. For example, if legislation is being voted on today and I get an email today asking me to call my Senator, I am more likely to do it than if I received the request two weeks earlier. In fundraising, if I am told that we have 36 hours to meet a deadline so that food aid can be delivered with the next convoy — this is a compelling ask.

I have noticed recently the added idea of speaking to me like I am an insider. I am seeing this mostly in political fundraising. I got a note from Barak Obama last week. Have a look:

I’m just now leaving New York, and you’ve got me fired up. Nearly 25,000 people came together last night for the rally.

Here’s the video:

I’m inspired by your continued energy and support. But we’re still shy of our goal of 500,000 donations to the campaign by Sunday’s deadline.

Make an additional donation now and help us get there:

https://donate.barackobama.com/promise

More soon,

Barack

Paid for by Obama for America
This email was sent to: michael@see3.net

To unsubscribe, go to: http://my.barackobama.com/unsubscribe

The subject of the email above was “Hey.” Hey? As in, “Hey, I just wanted to fire off a quick note to my buddy.” The signature was the uber-personal “Barack”. Yeah, we go way back.

The next day I got an email from Michelle Obama with the subject line “re:Hey” It’s like we’re all friends on a normal chain of emails.

Today, I received an email from Rahm Emanuel at the DCCC.

Hi Michael,

I know it’s Sunday so I don’t want to take up much of your time. You know me, I like to speak frankly.

Here’s the reality check: This election is far from in the bag. There are 60 Democrats sitting in seats that Bush carried in 2004 and there are eight Republicans sitting in Democratic seats. We have a lot of seats to protect and an historic opportunity to expand the playing field. The resources we have now will determine whether or not we win next November.

The FEC end of quarter deadline is MIDNIGHT TONIGHT and the DCCC is just $38,000 shy of its goal. House Dems are matching every gift until midnight tonight so please give what you can before this critical deadline.

http://www.dccc.org/r/99581/3018530/

On to Victory,

Rahm
Sent Wirelessly Via Blackberry

I like the urgency. We have hours to go and we need your help. But “Sent Wirelessly Via Blackberry”???? Yeah, sure. I wonder how my good buddy Rahm got all of this far at the bottom of the email:

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That’s a lot of Blackberry typing for him to remember.

Yes, friendly and urgent work. But maybe sometimes you need to give your audience a more little credit.

This entry was posted on Sunday, September 30th, 2007 at 5:12 pm and is filed under fundraising, obama, campaign, politics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.