See What’s Out There

Of course you want your organization to be using all of those new technology tools you keep hearing about. RSS feeds and blogs, article comments, social networks… it’s all increasingly important.

Avenue A/Razorfish, the high-end web ad agency now owned by Microsoft, did a little study of these so called Web 2.0 technologies to see about rates of adoption. Some of what they found was on the low end — such as 17% of people using shared bookmarks (sites such as Del.icio.us). But we also have 60% personalizing their home pages and 85% using most-emailed articles links on news sites.

But guess what the largest number of all was? If you have been reading this blog, then you would not be surprised. Video. 95% reporting they had watched an online video over the previous three months. 95%! That’s HUGE.

Video is the most compelling content online. Video is the most popular content online. Video is what your nonprofit needs to be doing.

Thanks to OnPhilanthropy and Marc Andreessen for tip.

This entry was posted on Sunday, October 7th, 2007 at 2:46 pm and is filed under Video, Nonprofits, rss, social media, marc andreessen. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.