Virgin America - They got plugs
by Michael HoffmanWednesday, October 10th, 2007
Fred Wilson points us to a Virgin America marketing piece. The content of the piece below is what got Fred, a frequent cross country traveler and busy venture capitalist, excited.
What is interesting to me is the marketing strategy. Do something different? Do something well? Do something that separates you from your peers? Then tell us about it. This is not a laundry list of why you should fly Virgin America. This is a piece that says, here’s one thing we do better. The power of the internet is that all the people who really care about that one thing will spread it around.
So what’s the one thing you do better? And where’s your video about it?
