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OCT 22, 2007
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Lithium online without prescription, The last session at the Convio Summit in Austin was well attended, and a fun way to finish the event on Friday. Called “Web 2.0 – New Outreach and Fundraising Techniques, cost lithium, Lithium side effects, ” the topic of this workshop is something every nonprofit marketing manager and online communications professional wants to talk about. The presenters were Carie Lewis of the Humane Society, order discount lithium online, Online pharmacy lithium, and Tim Fullerton of Oxfam America, who both gave great insight on what’s happening in the trenches – actual day-to-day examples of how nonprofits can work online communities to gain new supporters, order lithium in canada, Where to buy lithium, coming directly from the people writing the blog posts, friending people on MySpace, pharmacy lithium, Online lithium, and testing new strategies.

Carie opened with an intro to social media, buy lithium without prescription. Lithium in uk, She says social networks are “not just a bunch of lonely teenage boys.” 84% of people comment, 82% message others, cheap lithium from canada, Discount lithium online, and 39% create content. She notes that people really rely on social networks for influence on decision-making, lithium online without prescription. To me, sale lithium, Purchase lithium overnight delivery, this confirms as viable the strategy of finding those community leaders who will carry your torch for you, and then messaging them with content to distribute to their friends, buy lithium us. Buy lithium in canada, She acknowledged it can be very time consuming, and reiterated a suggestion See3 often makes to our clients: get interns and volunteers, cheap lithium on internet. Buy discount lithium online, Both HSUS and Oxfam’s primary efforts are on what Carie calls “the big four”: MySpace, Facebook, lithium without prescription, Find lithium no prescription required, YouTube, and Flickr, find discount lithium. Order cheap lithium online, I agree based on sheer traffic volume, the first 3 are no-brainers for any nonprofit to start, lithium pharmacy. Lithium online without prescription, However, neither Carie nor Tim discussed social bookmarking or social news strategies in any depth, and Digg, Stumble Upon, and del.icio.us certainly have enough traffic to warrant a deep approach. Cheap lithium tablet, On MySpace: Both Oxfam and HSUS prove what we already know from Greenpeace and others – MySpace is a great place to get new advocates. How did they get so many friends, buy lithium canada. Lithium sale, One at a time. When she started the MySpace page, lithium prices, Lithium in malaysia, Carie literally requested friends one by one. Tim started by seeing who was already talking about Oxfam, lithium online without prescription. They recommend spending an hour per day building your network, order no rx lithium. Lithium order, Oxfam now has a very nice custom page. They both use the MySpace blog, lithium information, Lithium in bangkok, which reminds us again to speak to the community where they are, don’t try and drag them over to your main blog, get lithium. Find lithium, HSUS is now getting 200 friend requests/day. Lithium online without prescription, Of the people that friend them, 29% found their page via search, and 13% came from their website. If you are a small organization, cheap lithium pharmacy, Discount lithium without prescription, you won’t get that traffic. But 36% discovered them through a friend’s profile, lithium buy drug. Lithium online sales, This shows the viral potential of raising awareness in the social networks. Tim says MySpace is not good for fundraising, order lithium online, Lithium in us, although we have seen some examples of orgs running successful fundraising campaigns, such as Dollars for Darfur.

On Facebook: I think everyone agrees it’s very early, lithium online without prescription. So far, the only real strategy to analyze besides creating groups is the Causes application. Tim says it’s great to see thousands of people join the Oxfam cause, but he does not know who those people are and has no way to follow up with them. Carie says HSUS has raised $20k through the Causes app, though I’m not finding that in my search of Causes. Regardless, very few orgs (though some) have raised real cash via the Causes app. Lithium online without prescription, Developing custom Facebook apps may be the way to go, as already discussed on this blog.

On YouTube: everyone loves video. Oxfam ran a campaign against Starbucks with a video being crucial to the resulting success. HSUS ran a video contest during the outcry over the Michael Vick story that received 22 submissions, over 43,000 views of the contest intro video (featuring Hulk Hogan), and garnered 2,000 new list members. They ran their contest on YouTube, but See3 has a private label, fully customizable video contest hosting, management, and marketing solution.

On blogging and blogger outreach: They both moderate every single comment on the blog (they recommend not to allow auto-posting), and someone responds personally to each comment, lithium online without prescription. They also suggest: make it personal, using your real voice; don’t reprint press releases or other web stories; be concise (advice I am not following here ;)). There was a question from the audience on blogger outreach, from someone who got no traffic from buying an ad on a relevant blog, and got no love from the blogger either. Carie and Tim say customize and personalize each message to bloggers, warm them up, and sell your story. Carie suggests offering exclusivity on a news story in return for promotion, and reminds us to always ask them to link back to your blog. Shana Glickfield of Issue Dynamics Inc. Lithium online without prescription, , a blogger and consultant on blogger relations, added that your first contact with a blogger should not be an ask. You should touch base with them prior to your campaign, send them swag and information of interest on an ongoing basis.

On Second Life: Tim and Carie both say stay away. I say wait for the MacArthur Foundation’s year-long exploration of the role of philanthropy in virtual worlds, and for significantly increased daily activity on Second Life, and in the meantime focus on video and other live action social media opportunities.

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5 Comments     comment
  • UN Foundation Web Team Blog

    [...] 23rd, 2007 · No Comments Great post on the C*nvio Summit here from See3.  They talk about Oxfam and the HUmaneSociety’s experiences on Facebook, MySpace, YouTube and blogging and blogger outreach.  Funny, another negative note on Second Life.  Keep these in mind when the powers to be here start pushing SL again. [...]

    23 Oct 2007
  • people » Oxfam America and HSUS: Not just Talking about Social Media, Using It

    [...] Read the rest of this great post here [...]

    24 Oct 2007
  • Carie Lewis

    Michael – it looks like you got a lot out of our session, I’m really glad! Thanks for the summary.

    As for Facebook Causes, you can see our total raised on our profile page:

    http://www.causesonfacebook.com/beneficiaries/59

    Please stay in touch!

    -Carie

    24 Oct 2007
  • Kathleen

    Hello,
    Thank you for supporting Oxfam America! Do you know about Oxfam America Unwrapped, Oxfam America’s online gift catalog?
    Unwrapped allows people to give symbolic gifts such as such plant 50 trees, give a pair of school uniforms or a cooking stove and dozens of other representative gifts. These donations go to fund Oxfam America programs worldwide.
    When someone purchases one of these representative gifts on behalf of a friend or loved one, the recipient will receive a card that states what has been purchased in their honor and how it goes to help people around the world.
    I hope you can include Oxfam America Unwrapped on your site. People can also support the cause by sending a fun and free e-card to their friends from http://www.oxfamamericaunwrapped.com. If you need any images please let me know and I can send them to you.
    Oxfam America Unwrapped is truly a fantastic way to give back this holiday season. Give the unexpected gift that does good!
    Thank you for your support,
    Kathleen

    26 Nov 2007
  • » Resource Roundup: Social Media, Networks for Non Profits

    [...] Oxfam America and HSUS: Not just Talking about Social Media, Using It from See What’s Out There, the blog of See3 Communications [...]

    6 Jun 2008

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