See What’s Out There

Ever think about tag lines?

“The real thing.”

“It’s not just for breakfast anymore.”

“Destroying Tokyo since 1954.”
(From Godzilla, if you couldn’t guess.)

Our tag line at See3 is “Empowering Nonprofits by Powering Their Media”

Nonprofits have tag lines also. Some are descriptive, “The Jewish Service Corp” for AVODAH and Easter Seals “Disability Services”. Columbia University “In the City of New York.” Well, duh.

CFED says “Expanding Economic Opportunity.” It’s good to have a tag line that’s hard to argue with.

The Red Cross could have this tag line “One crisis after another” (Of course they would be talking about their own leadership.)

Consultant Nancy Schwartz is doing some research about nonprofit tag lines. Take the nonprofit tag line survey here and I promise to share with you the results once Nancy has it all put together.

This entry was posted on Tuesday, December 4th, 2007 at 2:45 pm and is filed under see3, marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.