Need a job? Become a Online Marketing Specialist
by Michael HoffmanThursday, January 17th, 2008
At See3, we have been adding clients for social media marketing services for the past year. This is all about audience identification and message distribution. Finding your online niche and getting those influencers to engage and then influence their friends.
There are lots of organizations with just a toe in the water, others that are swimming away and some that are fully clothed, looking at the pool and wondering what it’s all about.
To measure this space by the job openings we can see some traction here. It seems that it’s hourly I am getting an email telling me that there is a job opening for an Online Marketing Director or an Online Community Manager, or an Internet Marketing Specialist or some other name that basically means the same thing.
The organizations that are hiring for these positions are the ones who are going full speed ahead. Humane Society, for example, is a leader in using social networking to spread their message. And so it is no surprise that they are hiring. They are seeing the return on investment from using social media tools — and video — and so they are beefing up their operations.
If you are not thinking about how to plan and staff your online strategy — which is becoming more lucrative AND more time consuming every day — you need to be.
