Obama in 30 Seconds - A New Contest from MoveOn.org
by Michael HoffmanThursday, March 13th, 2008
MoveOn is inviting the public to make a commercial on behalf of Barack Obama. They are inviting the public to make a spot and then the winner will get a national airing of their spot as well as $20,000 in video equipment. Nice. This is just the latest example on having your community create content for you. $20,000 is a low budget for a single professionally produced spot. It is nothing at all compared to the likely hundreds of entries they will get as well as the PR value of the whole thing.
Here are the details:
MoveOn.org has a message for all filmmakers, writers, directors, actors, editors, composers, graphic artists, and animators: Whether you’re a total amateur or a total pro, now is the time to use your creativity to help Barack Obama win. We’re launching an ad contest: “Obama in 30 Seconds.”
Powered by grassroots enthusiasm, Obama has won the most states and the most delegates. But the race isn’t over, and we’ve got to pull out all the stops to help him across the finish line.
We’re counting on you to make amazing ads in the next three weeks. Then, MoveOn members and the public will rate the ads, and a panel of top artists, netroots heroes, and filmmaking professionals will pick the winner from among top ads. We’ll air the winning ad nationally, and the winner will receive a gift certificate for $20,000 in video equipment.
