The last session I attended at the NTC in New Orleans was:

E-Advocacy: Mission over Membership
Designed by Mr. Charles Lenchner | DemocracyInAction.org

E-Advocacy can mean different things to different people. What if we were able to separate the organizational self interest to build membership and raise funds from the planning of issue based advocacy campaigns? What would campaigning look like if we only cared about the real world result? Our panelists will discuss this issue using real world examples of successful campaigns, along with insights that can help YOUR organization plan better advocacy campaigns.
Takeaways:

1. Guidelines for getting mission driven results
2.Strategies and tactics that work
3. Cheat sheet: how to plan your next online advocacy effort

On the panel was Colin Delany from e.politics

Here’s 2 minutes of Colin talking about how he was part of a campaign that went after Toyota on environmental issues as part of the campaign to increase fuel economy standards. He offers some advice on online advocacy campaigns.