http://blog.see3.net/2008/03/24/a-new-tool-for-online-campaigns-how-to-show-tell-and-activate-with-a-video-centric-microsite/ the blog of See3 Communications Sat, 17 May 2008 00:47:56 +0000 http://wordpress.org/?v=2.0 http://blog.see3.net/2008/03/24/a-new-tool-for-online-campaigns-how-to-show-tell-and-activate-with-a-video-centric-microsite/#comment-24076 Tue, 22 Apr 2008 05:58:36 +0000 http://blog.see3.net/2008/03/24/a-new-tool-for-online-campaigns-how-to-show-tell-and-activate-with-a-video-centric-microsite/#comment-24076 [...] Another Web 2.0 related session I attended was See3’s Michael Hoffman about online video, which he already summarized. My take-aways from his session: “viral to what end?” Michael made the point very well that everyone wants their video to go viral, but that is not a legitimate goal in itself. Views do not necessarily lead to donations and email addresses. You need a strategy for your video and your call to action. This relates to Michael’s other session on using microsites to convert views to action. He said it’s important to start with stories and to have a strong call to action. Now here’s the part where I criticize my boss. He showed this as an example of a direct response piece, which is a great video and performed well in the email appeal for which it was created, but not nearly as well as this one, which has a much stronger call to action and is the better example. [...] […] Another Web 2.0 related session I attended was See3’s Michael Hoffman about online video, which he already summarized. My take-aways from his session: “viral to what end?” Michael made the point very well that everyone wants their video to go viral, but that is not a legitimate goal in itself. Views do not necessarily lead to donations and email addresses. You need a strategy for your video and your call to action. This relates to Michael’s other session on using microsites to convert views to action. He said it’s important to start with stories and to have a strong call to action. Now here’s the part where I criticize my boss. He showed this as an example of a direct response piece, which is a great video and performed well in the email appeal for which it was created, but not nearly as well as this one, which has a much stronger call to action and is the better example. […]

]]> http://blog.see3.net/2008/03/24/a-new-tool-for-online-campaigns-how-to-show-tell-and-activate-with-a-video-centric-microsite/#comment-22650 Thu, 27 Mar 2008 16:11:41 +0000 http://blog.see3.net/2008/03/24/a-new-tool-for-online-campaigns-how-to-show-tell-and-activate-with-a-video-centric-microsite/#comment-22650 [...] Another Web 2.0 related session I attended was See3’s Michael Hoffman about online video, which he already summarized. My take-aways from his session: “viral to what end?” Michael made the point very well that everyone wants their video to go viral, but that is not a legitimate goal in itself. Views do not necessarily lead to donations and email addresses. You need a strategy for your video and your call to action. This relates to Michael’s other session on using microsites to convert views to action. He said it’s important to start with stories and to have a strong call to action. Now here’s the part where I criticize my boss. He showed this as an example of a direct response piece, which is a great video and performed well in the email appeal for which it was created, but not nearly as well as this one, which has a much stronger call to action and is the better example. [...] […] Another Web 2.0 related session I attended was See3’s Michael Hoffman about online video, which he already summarized. My take-aways from his session: “viral to what end?” Michael made the point very well that everyone wants their video to go viral, but that is not a legitimate goal in itself. Views do not necessarily lead to donations and email addresses. You need a strategy for your video and your call to action. This relates to Michael’s other session on using microsites to convert views to action. He said it’s important to start with stories and to have a strong call to action. Now here’s the part where I criticize my boss. He showed this as an example of a direct response piece, which is a great video and performed well in the email appeal for which it was created, but not nearly as well as this one, which has a much stronger call to action and is the better example. […]

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