http://blog.see3.net/2008/03/24/the-age-of-youtube-using-online-video-to-reach-the-masses/ the blog of See3 Communications Thu, 7 Aug 2008 20:05:40 +0000 http://wordpress.org/?v=2.0 http://blog.see3.net/2008/03/24/the-age-of-youtube-using-online-video-to-reach-the-masses/#comment-25586 Fri, 09 May 2008 07:27:28 +0000 http://blog.see3.net/2008/03/24/the-age-of-youtube-using-online-video-to-reach-the-masses/#comment-25586 [...] Here’s an awesome AJWS video I found in a post by Michael Hoffman called The Age of YouTube: Using Online Video to Reach the Masses. [...] […] Here’s an awesome AJWS video I found in a post by Michael Hoffman called The Age of YouTube: Using Online Video to Reach the Masses. […]

]]> http://blog.see3.net/2008/03/24/the-age-of-youtube-using-online-video-to-reach-the-masses/#comment-24075 Tue, 22 Apr 2008 05:51:56 +0000 http://blog.see3.net/2008/03/24/the-age-of-youtube-using-online-video-to-reach-the-masses/#comment-24075 [...] Another Web 2.0 related session I attended was See3’s Michael Hoffman about online video, which he already summarized. My take-aways from his session: “viral to what end?” Michael made the point very well that everyone wants their video to go viral, but that is not a legitimate goal in itself. Views do not necessarily lead to donations and email addresses. You need a strategy for your video and your call to action. This relates to Michael’s other session on using microsites to convert views to action. He said it’s important to start with stories and to have a strong call to action. Now here’s the part where I criticize my boss. He showed this as an example of a direct response piece, which is a great video and performed well in the email appeal for which it was created, but not nearly as well as this one, which has a much stronger call to action and is the better example. [...] […] Another Web 2.0 related session I attended was See3’s Michael Hoffman about online video, which he already summarized. My take-aways from his session: “viral to what end?” Michael made the point very well that everyone wants their video to go viral, but that is not a legitimate goal in itself. Views do not necessarily lead to donations and email addresses. You need a strategy for your video and your call to action. This relates to Michael’s other session on using microsites to convert views to action. He said it’s important to start with stories and to have a strong call to action. Now here’s the part where I criticize my boss. He showed this as an example of a direct response piece, which is a great video and performed well in the email appeal for which it was created, but not nearly as well as this one, which has a much stronger call to action and is the better example. […]

]]> http://blog.see3.net/2008/03/24/the-age-of-youtube-using-online-video-to-reach-the-masses/#comment-22649 Thu, 27 Mar 2008 16:10:54 +0000 http://blog.see3.net/2008/03/24/the-age-of-youtube-using-online-video-to-reach-the-masses/#comment-22649 [...] Another Web 2.0 related session I attended was See3’s Michael Hoffman about online video, which he already summarized. My take-aways from his session: “viral to what end?” Michael made the point very well that everyone wants their video to go viral, but that is not a legitimate goal in itself. Views do not necessarily lead to donations and email addresses. You need a strategy for your video and your call to action. This relates to Michael’s other session on using microsites to convert views to action. He said it’s important to start with stories and to have a strong call to action. Now here’s the part where I criticize my boss. He showed this as an example of a direct response piece, which is a great video and performed well in the email appeal for which it was created, but not nearly as well as this one, which has a much stronger call to action and is the better example. [...] […] Another Web 2.0 related session I attended was See3’s Michael Hoffman about online video, which he already summarized. My take-aways from his session: “viral to what end?” Michael made the point very well that everyone wants their video to go viral, but that is not a legitimate goal in itself. Views do not necessarily lead to donations and email addresses. You need a strategy for your video and your call to action. This relates to Michael’s other session on using microsites to convert views to action. He said it’s important to start with stories and to have a strong call to action. Now here’s the part where I criticize my boss. He showed this as an example of a direct response piece, which is a great video and performed well in the email appeal for which it was created, but not nearly as well as this one, which has a much stronger call to action and is the better example. […]

]]> http://blog.see3.net/2008/03/24/the-age-of-youtube-using-online-video-to-reach-the-masses/#comment-22603 Wed, 26 Mar 2008 12:37:47 +0000 http://blog.see3.net/2008/03/24/the-age-of-youtube-using-online-video-to-reach-the-masses/#comment-22603 [...] Juan G. Tornoe wrote an interesting post today onHere’s a quick excerptThe Age of YouTube: Using Online Video to Reach the Masses One of my presentations at the Nonprofit Technology Conference (08NTC) was The Age of YouTube: Using Online Video to Reach the Masses. Here is the session description: Broadband is finally here and the organizations that are creating compelling and viral video content are reaping the rewards. Those … Read the full post from See What’s Out There Tags: Marketing, Video, Web Tech, NonProfits, Fundraising, Greenpeace, nptech, YouTube, nten, michael hoffman, dogoodertv, see3, 08ntc via Blogdigger blog search for portable generators. [...] […] Juan G. Tornoe wrote an interesting post today onHere’s a quick excerptThe Age of YouTube: Using Online Video to Reach the Masses One of my presentations at the Nonprofit Technology Conference (08NTC) was The Age of YouTube: Using Online Video to Reach the Masses. Here is the session description: Broadband is finally here and the organizations that are creating compelling and viral video content are reaping the rewards. Those … Read the full post from See What’s Out There Tags: Marketing, Video, Web Tech, NonProfits, Fundraising, Greenpeace, nptech, YouTube, nten, michael hoffman, dogoodertv, see3, 08ntc via Blogdigger blog search for portable generators. […]

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