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Daniel Hartman
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MAR 27, 2008
Buy Torsemide Without Prescription

Buy torsemide without prescription, I went to several Web 2.0 sessions at NTEN, Nonprofit Technology Conference in New Orleans last week. It was amazing how many there were, sometimes even two at the same time. They were all very good, torsemide cheap, and all the same. My one criticism of all of them is addressed at the end of this post. Torsemide buy online, Also at the end, I have embedded the presentations of several of those folks I mention.

The first session I attended was specifically about social networking and led by Brian Reich of Echo Ditto, author of Media Rules!

Brian's big point was that there’s a lot of noise to cut through and to engage people you must deploy quality, focused, niche communications, buy torsemide without prescription. Volume and frequency are not primary considerations. Most importantly, torsemide information, participate with authenticity. This is something anyone studying the space knows. Buy torsemide online without prescription, You must be a credible member of the community sharing useful information and thoughtful comments before anyone will respond to your asks. Buy torsemide without prescription, A good tip Brian mentioned was to deputize people to grow your network for you. This is something we have been working on at See3 – methods to build a network of influencers in the social networks who will carry your torch. Giving people certain authority to speak on your behalf, and rewarding them with praise or titles or special invitations to events, torsemide bangkok, etc. In other words, No rx torsemide, to formalize that relationship is a great idea. Another point Brian made was that perhaps Facebook and Myspace are not for your organization. You may find better success participating in a niche social network like Changents or Gather, buy torsemide without prescription. I suggest another one to explore, Rethos, cheap generic torsemide.

Brian provided an overview of many of the social networks out there. He talked about LinkedIn, Torsemide cheap drug, but he did not address LinkedIn for Good. I asked him afterwards if he knew of any case studies or saw any potential for using LinkedIn for Good, which launched last year with much buzz but seems like nothing but tumbleweeds rolling by since. Buy torsemide without prescription, His thoughtful response: “I know a bunch of people have tried (and there has actually been some discussion within the NTEN blogs and community about it) to use LinkedIn as a fundraising platform. The LinkedIn platform isn't structured exactly to support direct fundraising, buy torsemide low price, and I think people don't necessarily appreciate when you don't respect the medium. But I have seen groups use LinkedIn to form committees that do fundraising, Buying torsemide, to have people volunteer time from an in-kind standpoint, etc. So, if you use the right tools through LinkedIn, cheapest torsemide prices, you can get that much closer to a donation--so I'd say that is a better path. All experiments still, Cheap torsemide internet, but there is clearly potential.”

Brian emphasized that social networking is not for every organization, and that you must consider your goals, strategies, tactics, torsemide us, and resources, not assuming the use of any particular tool. This notion was echoed by the other presenters on this topic that I saw, but Brian said it the best and with the most authority: “If you leave this conference, go back to your team and say, ‘We need a Facebook strategy’ then I have failed…”

Beth Kanter led a mere four sessions, buy torsemide without prescription. Online pharmacy torsemide, I attended two of them. The first was about ROI. Coming from a background in SEM and lead generation, I was so glad to see “Web 2.0 ROI” as the title of a session, cheap torsemide without prescription. Beth pointed out a great study on blogging ROI from Forrester. Buy torsemide without prescription, She asked the audience how many people use formal ROI evaluations with regard to social media efforts. I was glad my hand was up but sad it was one of only two.

The first panelist was Eve Smith from Easter Seals, generic torsemide cheap. They tried the Causes challenge – seeking donors on Facebook - and her biggest takeaway was that influencers are more valuable than donors. I assume what she means is that if you find the influencers, Find torsemide on internet, they will bring you more donors than you could find on your own. Makes sense, buy torsemide without prescription.

Wendy Harman from the Red Cross gave her case study on Project Listen. She does an amazing job at communicating with and monitoring the blogosphere and reporting on coverage of her organization. Her take-aways from that activity are that internally, get torsemide, people love the feedback from bloggers, and externally, Cheap torsemide tablet, people love to know that you care.

Danielle Brigida from NWF presented a case study on Digg and StumbleUpon. Buy torsemide without prescription, It took her 7 months to establish relationships in the Digg community sufficiently to get good results (ie, popular stories). Just like anywhere else, you have to be a credible, cheap torsemide pill, authentic participant and contribute valuable information in order for others to reciprocate. In StumbleUpon, Torsemide price, she saw results from being the source of quality, relevant info. I have embedded Danielle's PowerPoint below.

Carie Lewis, torsemide for order, who does tremendous things on Myspace and in other social media channels, gave a case study on HSUS’s video contest after the Michael Vick dogfighting incident. HSUS only got 22 entries but from a marketing perspective it was a success in part because Hulk Hogan did the promo video for the contest, buy torsemide without prescription. Purchase torsemide overnight delivery, She learned from the experience to require email in the voting tool, target people likely to submit videos, and do more blogger outreach. See3 has run many successful video contests (a few examples here, buying generic torsemide, here and here). Video contests can be a great way to give your community something tangible to do and create great content for your organization in the process. Torsemide side effects, Justin Perkins from Care2 presented his famous social media ROI calculator. Buy torsemide without prescription, The big take-away here is that if you assume one full-time staff member getting paid $52k/yr dedicated to social media can yield even 10,000 new email addresses for your organization in a year (which I agree would be a lot), then your CPA is $5.20/name. Justin says “there are cheaper ways to acquire email addresses.” He respectfully refrained from plugging Care2, which uses a brilliant petition process to find supporters for your cause among their network of 7 million activists at the cost of between $2-3/name.

My understanding of Care2, torsemide for sale, based on comments from Care2 clients, is that the lists perform well, Torsemide australia, however the demographic is clearly progressive, and somewhat skewed to middle-aged women. So how much any organization should rely on Care2 for list-growth really depends on your mission, objectives, torsemide no rx, and your own community. There is a lot more to this discussion, Torsemide online sale, such as all of the potential benefits to social media marketing beyond strictly list-growth, such as branding, fostering community, creating discussion, buy torsemide from us, distributing media materials, participating in existing communities, Order torsemide in us, and many other results more difficult to fit in a spreadsheet. Again, what are your goals, buy torsemide without prescription.

Another Web 2.0 related session I attended was See3’s Michael Hoffman about online video, which he already summarized. My take-aways from his session: “viral to what end?” Michael made the point very well that everyone wants their video to go viral, order torsemide overnight delivery, but that is not a legitimate goal in itself. Views do not necessarily lead to donations and email addresses. Torsemide in bangkok, You need a strategy for your video and your call to action. This relates to Michael’s other session on using microsites Buy torsemide without prescription, to convert views to action. He said it's important to start with stories and to have a strong call to action. Now here’s the part where I criticize my boss. He showed this as an example of a direct response piece, torsemide buy drug, which is a great video and performed well in the email appeal for which it was created, but not nearly as well as this one, Cheapest generic torsemide online, which has a much stronger call to action and is the better example.

The last session on Web 2.0 I attended was called "The Next Latest Thing: The Future of Technology in Nonprofits" led by John Kenyon with Beth. I have to say, the title of this session was misleading, buy torsemide without prescription. Upon reflection, “the next latest thing” seems cheeky, compare torsemide prices online, but “the future of technology in nonprofits” seemed like a fun exploration into the unknown rather than a run-down of the most contemporary tools everyone else was talking about. Nevertheless, Buy cheapest torsemide on line, what I liked about this session was that John did a great job of getting comments from the crowd after each point, creating some discussion and incorporating feedback into his presentation. What I also liked about this session is that John echoed many things we advocate at See3: tell stories, get user-generated content as a great way to efficiently acquire marketing material and ignite your audience, torsemide online review, use media to engage people.

Now here is my criticism of all Web 2.0 sessions, Find torsemide without prescription, as promised at the beginning of this post: most, if not all, of the case studies are from large organizations with communications teams and resources that allow them to try things like video and daily engagement in social networks. Buy torsemide without prescription, But what about the small organizations that have one person responsible for marketing & communications, and that person is also the network administrator, web manager, and events coordinator. What can they do. We cannot solve their problem of limited resources, but we can find their successful case studies and present them to inspire other organizations like them, which is a majority of nonprofits. I’d be happy to moderate that panel next year in San Francisco.

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4 Comments     comment
  • Chris Wolz

    Great overview of NTEN sessions – thanks. I was not there this year – though a few of my colleagues were and they also posted some of their reactions on NTEN here:
    http://influence.forumone.com/

    Chris

    28 Mar 2008
  • Beth Kanter

    Thanks so much for posting the slides -you even scooped me! I was up all night fighting with slideshare and finally we the bug got fixed. I am actually posting the full narratives and final slides over at the wiki – now that I’m finally off the road.

    29 Mar 2008
  • TJ

    I think your criticism is spot on. I am that marketing & communications person who wears all those hats. I know we should be doing more social networking and my boss of course thinks we need to, but there’s just not enough time in the day it feels like to really engage people through that medium. I’d love to see that session next year.

    8 Apr 2008
  • NTEN Does Web 2.0 « Daniel Hartman’s Blog

    [...] April 22, 2008 This is cross-posted from See What’s Out There [...]

    22 Apr 2008

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