YouTube - Starting to Add Metrics
by Michael HoffmanThursday, March 27th, 2008
One of the problems with YouTube is that while you can see how many views a video got, you don’t know much more about where or how that video was viewed.
YouTube took a baby-step in the right direction with the release of YouTube Insight. From the YouTube blog:
“Today we’re releasing YouTube Insight, a free tool that enables anyone with a YouTube account to view detailed statistics about the videos that they upload to the site. For example, uploaders can see how often their videos are viewed in different geographic regions, as well as how popular they are relative to all videos in that market over a given period of time. You can also delve deeper into the lifecycle of your videos, like how long it takes for a video to become popular, and what happens to video views as popularity peaks.”
From the looks of it, we still don’t know how many people saw the frame vs. pressed play, how many people played through only parts of the video, etc. But it’s a start. (For some reason they did not link to the tool in the announcement.)
