Charities see potential in tapping young Web users to promote their causes onlineBuy spiriva without prescription, By Wailin Wong
Tribune reporter
April 30, 2008
Online social networks used to be just gathering places for friends and long-lost acquaintances. Then the marketers arrived, followed by politicians and job recruiters, buy cheap spiriva online, all looking to tap into a growing mass of young people who are spending much of their time on the Web. Cheapest spiriva price, Now, non-profit organizations are testing ways to raise money through these networks, betting that the Internet's viral nature will open fresh avenues for fundraising and marketing, spiriva pharmacy online.
It's a big change for non-profits as they shift from direct-mail campaigns and relying on the checkbooks of older givers to the unpredictable whims of Web popularity. Fda approved spiriva, Though the transition is nascent, charities see potential in recruiting young activists who already use online networks to broadcast their identities and make connections.
Actress Cynthia Osuji of New York is a case in point, buy spiriva without prescription. She became interested in a women's health non-profit when she received a mass e-mail about auditions for a Circle of Health International-sponsored benefit production of Eve Ensler's "A Memory, cheapest generic spiriva, A Monologue, Purchase spiriva online, A Rant and A Prayer." The group also was seeking board members to plan the show.
After Osuji, 26, order spiriva, won a spot in the cast and joined the board, Buy spiriva no rx, she added a copy of the show poster to her MySpace profile. Out-of-town friends who couldn't attend the show ended up making donations and two "Facebook friends," casual acquaintances who learned of the benefit through the site, buy spiriva online australia, came to the March performance. Certified spiriva, Osuji said the show brought her back into community service, an activity she hadn't pursued since high school. Buy spiriva without prescription, "Violence against women and women in conflict [areas] is something that's very personal to me," she said.
Circle of Health International has its own Facebook page, buy generic spiriva, and 26-year-old Matt Bieber clicked on an application called Causes that allowed him to invite more than 100 of his 200-plus contacts to publicize the non-profit on their profile pages. Spiriva online review, His recruitment effort was akin to distributing virtual bumper stickers with the option to donate through the site. Eleven of his friends added the non-profit to their profiles.
Sean Parker, spiriva in bangkok, who helped create Causes, Spiriva no online prescription, said, "If you can activate a group of people and get some of those people to replicate the process … you've got the basis for a movement."
Outside of general communities like Facebook and MySpace, there are also social networking sites dedicated to philanthropy such as YourCause.com, buy spiriva from india, HopeEquity .org and actor Kevin Bacon's SixDegrees.org.
Now established institutions like the MacArthur Foundation and the Case Foundation want to know more about the tie between digital life and philanthropy, buy spiriva without prescription. Spiriva buy, They are funding studies of online social networks, civic engagement in the Millennial Generation and philanthropy in virtual worlds like Second Life.
"We're not claiming [online networks are] the panacea for philanthropies, purchase spiriva overnight delivery," said Ben Binswanger, Cheap spiriva tablets, the Case Foundation's chief operating officer. "[But] we think it's way too early to dismiss it as an Internet fad. … We're going to keep pushing down this path because we see enough spark here to make it interesting."
Power to engage
For non-profits, spiriva free sample, the power of social networks is engagement, Spiriva online stores, not necessarily sheer dollar numbers. Buy spiriva without prescription, "If you send out a direct-mail piece, you never know if people open it up or not, unless they mail a check back to you," said Steve Byers, director of development and communications at Kansas-City based WaterPartners International, which promotes safe drinking water. "With the online community, we know which pages they're clicking on, cheap spiriva from canada. … They want to provide feedback and interact with the organization in ways that are very exciting and challenging."
WaterPartners created three fictional characters from Ethiopia, Spiriva, India and Honduras and placed them in a virtual village on Second Life to illustrate the challenges of accessing potable water. The avatars also have profiles on MySpace and Facebook, and shots of their Second Life village are posted on photo-sharing site Flickr, spiriva online. While the amount of money raised so far is tiny, Buy spiriva generic, Byers said he could see online marketing and fundraising slowly displacing direct mail.
"I've been in fundraising for over 20 years, so this is really kind of a brave new world for me," he said, buy spiriva without prescription. "I've really had to rethink my whole approach to fundraising through the Internet."
Clearly, online fundraising is in its infancy, cheap spiriva. A survey by The Chronicle of Philanthropy showed that online giving for 187 large charities totaled $1.2 billion in 2006, Cheap price spiriva, up from $881 million in 2005. But of 147 organizations, 103 said online donations accounted for less than 1 percent of total contributions in 2006, spiriva in malaysia.
"There is no really large, Tablet spiriva, significant fundraising happening on social networks, but there's a sense in the non-profit community that that's where the prospects come from," said Michael Hoffman, cheap spiriva in uk, chief executive of Chicago non-profit consulting firm See3 Communications.
Building relationshipsBuy spiriva without prescription, Some non-profits that have a presence on social networking sites have discovered a new relationship with users. Cheap spiriva internet, Carie Lewis, the Humane Society's Internet marketing manager, said she finds herself responding to lots of mundane questions on pet care as a result of maintaining a presence on Facebook, buy spiriva in us, MySpace, Find spiriva no prescription required, YouTube and Flickr. More important, Lewis said she's discovered supporters outside the organization's traditional demographic of women in their 50s, compare spiriva prices.
"It was a lot of work, Spiriva in australia, but it really paid off for us," Lewis said. The Humane Society has raised more than $33, spiriva no rx required,000 on Facebook from users who have set up pages to protest everything from puppy mills to seal clubbing in Namibia. Spiriva cheap, The amount of money raised is small, but convinced Lewis' bosses that the online efforts have merit.
"Traditionally, spiriva medication, I think non-profits focus on high-value donors, Cheap spiriva pharmacy, and what MySpace provides is an enormous network of people who are able to get involved through volunteering, offline events and donating in smaller amounts," said Lee Brenner, no rx spiriva, who oversees activism-related content on MySpace. Spiriva online without a prescription, Link [Chicago Tribune]
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" U.S. Internet users viewed more than 10 billion online videos during the month, buy cheapest sporanox on line, Sporanox prices, representing a 3-percent gain versus January (despite February being two days shorter) and a 66-percent gain versus February 2007."
"In February, Google Sites once again ranked as the top U.S, find sporanox. Buy sporanox on internet, video property with nearly 3.6 billion videos viewed (35.4 percent share of all videos), gaining 1.1 share points versus the previous month, cheapest sporanox prices. Order sporanox in us, YouTube.com accounted for 96 percent of all videos viewed at Google Sites."
"Nearly 135 million U.S. Internet users spent an average of 204 minutes per person viewing online video in February."
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Buy stromectol without prescription, One problem that nonprofits have had is the lack of traffic to their sites, or lack of focused traffic to their actionable pages -- such as donations or volunteer opportunities.
Greg McHale, stromectol online sale, Stromectol discount, a technology start-up veteran and the founder of cMarket, a auction management service for nonprofits, buy cheapest stromectol online, Generic stromectol cheap, has started good2gether to solve this problem. What he is doing simply put is creating a database of nonprofit content and then syndicating that database across the websites of local media, order stromectol on internet, Drug stromectol online purchase, such as newspapers and radio stations. The content is fed into a page next to articles based on the context of the article, buy stromectol overnight delivery. Stromectol in uk, So, for example, approved stromectol pharmacy, Purchase stromectol, an article about literacy in Chicago would show information on a Chicago nonprofit fighting illiteracy. A click would take the visitor to the good2gether page, stromectol in bangkok, Order stromectol from us, where the nonprofit can also sell corporate sponsorships -- I assume the price of which is split with good2gether.
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