Learning from Lubavitch: Part II
by Michael HoffmanTuesday, April 8th, 2008
Last year, I wrote a long blog post about what nonprofits could learn from the Chabad Lubavitch Orthodox Jewish sect. It’s a nice read if you have the time.
I saw this morning a video about what one Lubavitch man has done to turn around a public school in New York. This is a story of passion and dedication and of not judging people by how they look. It is also a story of hope for an American melting pot — a salad really — where people who come from different backgrounds can find common ground in helping our children succeed.
I received the link to this video in an email, that was sent to many people, forwarded many times. It is a classic viral video story. The fact that it started on TV is irrelevant. You and the organizations you care about can tell stories. If those stories are compelling, they will also get sent in an email and attract attention to your work and your programs.
Here’s the story from the Today Show:
