Our senior writer, Susan Balaban worked for Foote, Cone & Belding/Chicago before coming to work for See3. During her tenure at FCB/Chicago she rose to Vice President/Creative Director, working on nearly every brand and client in the agency. She is most proud of her accomplishments for two of FCB’s pro-bono accounts, Earth Share and The United Way. Both received double-digit donation increases and local and international awards. Her work for Earth Share also garnered the Ad Council’s highest donated television media dollars, and was chosen as one of five print campaigns to run in the New York Times each year.

So it has been with great pleasure that we here at See3 have been able to help out Earth Share and the Ad Council extend their reach online around Earth Day. Over the past few days many green blogs that had never heard of Earth Share wrote about the campaign and their video Promise.

You can learn more about the Ad Council’s environmental work here.