One problem that nonprofits have had is the lack of traffic to their sites, or lack of focused traffic to their actionable pages — such as donations or volunteer opportunities.

Greg McHale, a technology start-up veteran and the founder of cMarket, a auction management service for nonprofits, has started good2gether to solve this problem. What he is doing simply put is creating a database of nonprofit content and then syndicating that database across the websites of local media, such as newspapers and radio stations. The content is fed into a page next to articles based on the context of the article. So, for example, an article about literacy in Chicago would show information on a Chicago nonprofit fighting illiteracy. A click would take the visitor to the good2gether page, where the nonprofit can also sell corporate sponsorships — I assume the price of which is split with good2gether.

It is an interesting model and given that it’s free for the nonprofits it’s a no brainer to give it shot. Here’s Greg talking about it in his own words:

Link [what is
good2gether]
Hat Tip [Deborah Elizabeth Finn]