Hanging with the SAP leadership
by Michael HoffmanMonday, May 5th, 2008
I am attending the SAP Sapphire event in Orlando at the invitation of James Farrar, the VP of Global Citizenship for SAP. James has convened a terrific group of thinkers around corporate social responsibility. (And I am here also.) We had a session today that I wrote about, and tomorrow we will be live streaming a workshop about the impact of Web 2.0 on corporate responsibility.

Michael Hoffman with SAP co-CEO Leo Apotheker
If you don’t know SAP, they are the largest business software company in the world and the third largest independent software company in the world (behind Microsoft and Oracle).
So it is not everyday that I get the meet the CEO of a company that has more than $10 billion in annual sales. (Yes, that’s billion with a B. And, not that’s not market cap, that’s sales. Their market cap is about $63 billion.)
I met Leo Apotheker last night at an event and got to speak to him for a minute and he came tonight to the communications event that I attended. He has been named co-CEO and will take over as full CEO when Henning Kagermann transitions out. It was a great event and I would like to give a shout-out to the folks at Burson-Marsteller who are working their butts off putting it all together.





