See What’s Out There

The tech blog, Read Write Web has a post today called How To Use Social Media for Social Change. That’s a really ambitious title, given that the topic is huge and that thousands of folks like us at See3 spend their full time working on the question.

The post has some interesting examples and focused to some extent on Twitter. If you don’t know Twitter, it is a newish social network (based on short cell-phone text messages) that is using up a lot of the oxygen in the social media conversation these days. Word is that Twitter just raised another $15 million in investment. Twitter is really a mobile-centric application and I believe that mobile activism, fundraising and engagement will be coming on very strong over the next 18 months. Stay tuned.

One of the more interesting case studies in the Read Write Web story is about Nerd Fighter:

Use YouTube to Promote Charities

Last December, we wrote about how two brothers used YouTube to promote various charities. The brothers started a project called “Nerdfighters Power Project for Awesome,” which entailed a series of videos, each featuring a certain charity. Their videos briefly became YouTube’s most discussed videos, filling each one of the slots on the YouTube’s Most Discussed Videos page. They didn’t use any tricks to do so, either. Instead, they reached out to the YouTube community to generate interest, messaging many high-profile YouTubers and generating a mailing list of around 4,000 interested people who were later alerted when it was time to act.

Here’s a Nerd Fighter video for you to view.

Learn more about the project they talk about here.

Learn more about the Nerd Fighters here.

This entry was posted on Thursday, May 22nd, 2008 at 10:20 am and is filed under Video, Web Tech, youtube, ugc, social media, advocacy, web 2.0, webcast, twitter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.