Turning it on its head.
by Michael HoffmanTuesday, June 24th, 2008
I love this ad. I love it because it turns all of your expectations around and in so doing that it’s very effective. And I love it because it is yet another cultural marker for normalizing gay marriage. They are selling mayo! This is not an advocacy piece, or is it? (It was done by major agency BBDO)
Link [YouTube]






