The next big thing in nonprofit marketing will be mobile. But it won’t be the only big thing. Gaming platforms are becoming home entertainment centers and these centers will have all kinds of content. I can imagine PSA’s from nonprofits while games load or before movies play. I can imagine nonprofit messages built into the games themselves.

Here’s a blurb on the gaming system as a platform for video from Reuters.

Sony, the once dominant market force, showed how the PlayStation 3 could do more by introducing a new video service.

The company said it would rent and sell movies and TV shows over the Internet for the PlayStation 3 and double the hard drive capacity of its main PS3 model.

The new video distribution service will attempt to close the gap with Microsoft’s Xbox Live service and feature movies and TV shows from major studios, including its own Sony Pictures, Warner Bros. and News Corp’s (NWSa.N: Quote, Profile, Research) 20th Century Fox.