What’s Your Effect?
by Michael HoffmanFriday, July 18th, 2008
What is this video? It’s a story. A dramatic story. And it’s told using only words, almost. No pictures. You will pay attention because you won’t want to miss something. Now, sit down and write the story of your cause this way. What way? Draw a straight line from your tactics to the huge potential impact you can have if successful. Bring someone along from the very small — one person — to the very big — changing the whole world.
July 21st, 2008 at 5:11 pm
Wow, I couldn’t take my eyes off the screen from the second I pressed play. This really goes to show that your communication tactics don’t have to be shiny and overly complex, bur rather they should be relevant and easy to understand. That’s what really stood our here for me. Thanks for sharing, Michael.