Tonight is the start of the Democratic Convention and you should pay attention to the films they will show. There will be a film about Michelle Obama and I think a tribute film to Ted Kennedy. Then later in the week we will see a Barack Obama bio film. Remember how successful Clinton’s Man from Hope was?

Pay attention to how the stories are told. Keep in mind that nothing in the Obama films are done by chance. The music, the quotes, the clothes, the backgrounds, are all designed to elicit a certain emotional response from the audience. Then think about how you can use some of these advanced techniques in your own work.

The New York Times has a little video called The Art of the Bio Film.

David Axelrod, Obama’s senior strategist, is a master at storytelling and the use of video. My guess is that the Obama film is going to be very very well done.