See What’s Out There

Last week we asked our peeps (or should I say Tweeps?) on Twitter, “What’s the most successful strategy your organization has used to build an email list?” Check out some of the responses below:

1) Petitions

2) Organization Donor Lists

3) Social Networking

LAMP (Learning About Multimedia Project) is a good example of an organization that has had success building their email list through a Flickr page, MySpace profile and YouTube channel.

4) Web Videos

As @DCVito mentions, it can be hard to measure how much traffic your videos are bringing in to your site or email sign-up. It’s very important to include a clear call to action with a url in your video so your audience knows how to take the next step. Here are some other tips for making your videos more effective fundraising and outreach tools.

4) Campaigns

One of the best ways to spread the word about your organization and build an email list is a campaign. A campaign uses tools like social-networking and web video to complete a sustained action that targets a particular audience for a specific goal. For example, See3 recently completed a campaign for Sierra Club called “Lightbulbs to Leadership” which included it’s own splash page, 3 video series, letter-writing campaign and house parties across the country.

This entry was posted on Monday, September 15th, 2008 at 2:37 pm and is filed under Nonprofits, fundraising, twitter, Twitter Beat. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.