Archive for January, 2009

Why I Use Twitter

by Michael Hoffman
Thursday, January 29th, 2009

I am feeling overwhelmed. My in-box is full. I can’t keep up with Facebook. I have real work to do. But I love Twitter and I am finding time for it and I want to explain why.

Like many people at first I didn’t get it. Why would I care what people are doing — when most of the time people are doing mundane things. Who has time to learn that so and so is getting on a plane. Who cares?

What Twitter is, actually, is an adult conversation. It’s about business and entertainment, about food and wine, about snow shovels and digital TV. There are no “pokes” or virtual plants or stupid games. I have met amazing people on Twitter and it has become my go-to resource for questions big and small.

I even found the Wovel on Twitter!

David Pogue, one of my more favorite tech writers, has also discovered Twitter after being a skeptic. (If you don’t know David Pogue’s work, you should sign up for his email list here.)

David writes the Personal Tech column for the NY Times. I have written about him before, here and here .

Here are excerpts from David’s recent pieces on Twitter. He does a nice job of showing its power:

Twittering Tips for Beginners

As a tech columnist, I’m supposed to be on top of what’s new in tech, but there’s just too much, too fast; it’s like drinking from a fire hose. I can only imagine how hopeless a task it must be for everyone else.

Which brings us to Twitter.

Twitter.com is all the rage among geeks, although it has more hype than users at this point. (When I speak at tech and education conferences, I routinely ask my audience how many are on Twitter. Usually, it’s 1 in 500.)

Basically, you sign up for a free account at Twitter.com. Then you’re supposed to return to that site periodically and type short messages that announce what you’re doing. (Very short — 140 characters max.)

Then, you’re supposed to persuade your friends and admirers to become your audience by subscribing to your utterances (called tweets). Big-name tech pundits amass tens of thousands of followers. Normal people may have five or six.

I’ll admit that, for the longest time, I was exasperated by the Twitter hype. Like the world needs ANOTHER ego-massaging, social-networking time drain? Between e-mail and blogs and Web sites and Facebook and chat and text messages, who on earth has the bandwidth to keep interrupting the day to visit a Web site and type in, “I’m now having lunch”? And to read the same stuff being broadcast by a hundred other people?

Then my eyes were opened. A few months ago, I was one of 12 judges for a MacArthur grant program in Chicago. As we looked over one particular application, someone asked, “Hasn’t this project been tried before?”

Everyone looked blankly at each other.

Then the guy sitting next to me typed into the Twitter box. He posed the question to his followers. Within 30 seconds, two people replied, via Twitter, that it had been done before. And they provided links.

The fellow judge had just harnessed the wisdom of his followers in real time. No e-mail, chat, Web page, phone call or FedEx package could have achieved the same thing.

I was impressed.

He goes on…

But one thing’s for sure: The whole thing would be a lot more palatable if somebody would explain the basics. Something like this:

* You don’t have to open your Web browser and go to Twitter.com to send and receive tweets. In fact, that’s just silly. Instead, people download little programs like Twitterific, Feedalizr or Twinkle, they get the updates on their cellphones as text messages, or they use something like PocketTweets, Tweetie or iTweet for the iPhone. I’ve been using Twitterific for the Mac, which is a tall, narrow window at the side of the screen. Incoming tweets scroll up without distracting you. Much.

* Your followers can respond to your tweets, either publicly or privately.

* It seems clear that you, as a tweet-sender, are not actually expected to respond to every reply. At least I sure HOPE that’s the expectation. I mean, some popular Twitterers have 15,000 followers; you’d spend all day doing nothing but answering them all.

I’ve always wondered who the heck would be interested in the mundane details of your life. As it turns out, though, most people broadcast other stuff in their tweets. They pose questions. They send links to interesting stuff they’ve found online. They pass along breaking news (Barack Obama announced his running mate on Twitter).

* People can be just as snotty on Twitter as they are everywhere else on the Internet.

In the end, my impression of Twitter was right and wrong. Twitter IS a massive time drain. It IS yet another way to procrastinate, to make the hours fly by without getting work done, to battle for online status and massage your own ego.

But it’s also a brilliant channel for breaking news, asking questions, and attaining one step of separation from public figures you admire. No other communications channel can match its capacity for real-time, person-to-person broadcasting.

David’s second piece shows how he’s getting more acclimated to the Twitter community - and it’s pretty funny.

January 29, 2009
FROM THE DESK OF DAVID POGUE
The Twitter Experiment

By DAVID POGUE

A couple weeks ago, I wrote about my bumpy initiation into the world of Twitter. It’s sort of a complicated cross between a chat room and private e-mail. And it’s both an interrupty time drain and an incredible source of real-time connection and information.

Some of you blasted me for impugning Twitter’s greatness. Some of you hailed me as a seer of its imminent demise. (A few of you thought my assessment was right on.)

Today, I thought I’d follow up by sharing the sweet, funny, interesting results of a Twitter experiment. It’s too entertaining for me to keep to myself.

Yesterday, I spoke at a conference in Las Vegas. The topic was Web 2.0, with all of its free-speech, global-collaboration ramifications. At one point, I figured that the best way to explain Twitter was to demonstrate it, live, on the big screen at the front of the ballroom.

So I flipped out of PowerPoint and typed this to my Twitter followers: “I need a cure for hiccups… RIGHT NOW! Help?”

I hit Enter. I told the audience that we would start getting replies in 15 seconds, but it didn’t even take that long. Here are some of the replies that began scrolling up the screen:

* florian: Put a cold spoon on your back - that’s what my grandfather would do for hiccups.

* megs_pvd: Put your head between your knees and swallow hard.

* bethbellor: Packets of sugar.

* jfraga: BOOOOOOOOOOO! (How many of those did you get?)

[Answer: about 20.]

* michaeljoel: drop a lit match in a glass of water to extinguish it. take out match. drink water.

* jbelmont: Simple. Just hold your breath until Windows 7 is released.

* rgalloway: Have someone slowly & softly count backwards from 10-1 in Russian for you. Works every time!

* warcand: check your 401K. That should scare the hiccups right out of ya!

* drct: The cure for hiccups is simply to get the air out of your stomach. How is up to you.

* kashaziz: Take a glass of water, hold your breath and gulp it down. Distraction helps against hiccups.

* hornsolo: Stand on your head, drink water backwards, and gurgle, “Microsoft sucks!”

* aaaaiiiieeee: There’s gotta be something in the App Store for it by now.

* garmstrong65: Sounds crazy, but it works. Take 9 sips of water then say, “January.” Laugh now, but you’ll thank me when the hiccups are gone.

* ransomtech: On Twitter, they are Twiccups.

* erlingmork: Peanut butter on a spoon.

* squealingrat: With a popsicle stick or something clean, touch the little thing at the back of your throat. This causes the muscles to change.

* bschlenker: hello from the back of the room ;-)

* amysprite: plug your ears and nose and drink seven gulps of water. Difficult, but do-able. Works like a charm EVERY time.

* SullivanHome: With right hand, reach around to behind left shoulder tightly and grab some back flesh, hold for up to a minute and no hiccups.

* jillgee: Promise yourself something you really, really want (and mean it) if you do hiccup again. It works!

* assignmentdesk1: Hold your breath and go slowly thru ABC’s. Then at Z, take another deep breath without exhaling. Then slowly exhale.

* DavidWms: Drink out of far side of water glass (best done over sink). Works every time.

* enrevanche: Dry-swallow a spoon of granulated sugar. The trick is to overwhelm the overstimulated vagus nerve (causing hiccups) with new input.

* JuanluR: eat a full spoon of crushed ice.

* Chiron1: I take large sips of bourbon. It doesn’t stop the hiccups, but I stop caring!

* chadrem: hold your breath until you pass out. Whenever you wake up, no more hiccups!

* tiffanyanderson: Rub both of your ear lobes at the same time. Hiccups will go away. :^D

* tommertron: The best way I’ve found is to just relax and try to forget about them. I find stressing out about them makes it worse.

* SocialMediaSabs: try drinking a cup of water with a paper napkin over it - I swear it works!

Has there ever been a wittier, smarter bunch (or a better collection of hiccup cures)? The audience and I were marveling and laughing at the same time. This was it: harnessing the power of the Web, the collective wisdom of strangers, in real time! The Twitterers of the world did not let us down. (And yes, I realize that this demo might not be as effective if you have, say, 20 followers instead of hundreds.)

David goes on to say that many people thought he should have mentioned that this was a demo when he Tweeted. So what are you waiting for?

Link [David Pogue on Twitter, And Again On Twitter]

Midwest Progressive Communicators Gather in Chicago

by Dorothee Royal-Hedinger
Monday, January 26th, 2009

This past weekend, a group of progressive communicators from around the Midwest gathered in Chicago to kick-off PCN Midwest. The event was organized with the help of the national PCN organization and Chicago-based Community Media Workshop.

I was thrilled to represent See3 at the event and get a chance to spend two days with the diverse and talented activists and organizers that gathered there. Below are some tips I shared with the participants about producing web video on a budget.

3 Things You Should Know About Web Video:

1. Good audio is critical – viewers don’t mind if the picture is fuzzy as long as they can hear what’s going on

2. What kind of camera should I get? Here are some suggestions:

Price Range: $130- $300
Flip is good for minimal shooting but has no external mic input so you need to stay close to your subjects to pick up good sound.

Price Range: $600 - $1,000
Canon VIXIA HV30 is the best value for a consumer camera of its kind and is easy to use. It also comes with an external mic input so you can improve your sound quality with better microphones.

Untitled1.png VS. Untitled2.png

3. Where should I upload my video? YouTube vs. Vimeo

YouTube - quantity
YouTube has a lot of traffic and its videos can be embedded easily on most blogs & websites

Vimeo - quality
Vimeo looks great, both the player itself and quality of video (check out the See3 Guide to Online Video for an example)

Here are two examples of humorous and effective nonprofit videos that I shared with the group:

“Is it ok to torture?” - Amnesty International




“Insurance Company Rules” - Health Care For America Now


See3 at Chicago Convergence/MGFest09

by Dorothee Royal-Hedinger
Monday, January 26th, 2009

Last week, Michael spoke at the Chicago Convergence at MGFest09 which was held at Columbia College here in Chicago. It was a nice gathering of tech and design people and included speakers from crowdSPRING, Manifest Digital, Spark and The Cocktail.

Here’s the slideshow from Michael’s talk which was videotaped and will soon be available in its entirety on the Chicago Convergence website:

And in case you’re wondering what MGFest09 is, here’s a quick video interview we did with the festival’s co-founder Mason Dixon:


Is Email Dead?

by Michael Hoffman
Saturday, January 24th, 2009

On a popular email list I am on there was talk about how effective fundraising emails still are. This came up in a recent conversation with a large nonprofit we were talking to here at See3.

Sarah DiJulio, Executive VP at M+R Strategic Services — a terrific online fundraising/marketing/PR firm and increasingly frequent partner with See3 on client projects — had this to say about email. She based her comments on real data from nonprofits:

Open rates, have fallen much faster than other rates. Response rates have also declined a bit over the past few years, but not nearly as fast as open rates. I simply wouldn’t read too much into open rates, because of all of the oddities around how they are calculated.

On response rates, these have been gradually declining, but part of what we’re seeing is that the non-urgent emails are performing extremely poorly, but emails that are near the deadline – ie DEADLINE TONIGHT kind of emails – are performing better than previous averages, and actually making up for shortfalls in other email messages. My experience so far is that email is still working, but some email is working better, and other email is going more poorly.

So the regular stuff is working less well, with the authentically important and urgent stuff doing better. Pay attention - you just can’t keep doing the same old same old here, especially in this environment.

Michael Hoffman to speak today at Chicago Convergence @ MGFest

by Michael Hoffman
Thursday, January 22nd, 2009

I will be speaking today at Chicago Convergence at MGFest. This is a conference within a conference where speakers will be talking about “convergence” the coming together of new media and old media with new models for distribution and monetization.

Chicago Convergence

Convergence isn’t all about technology. It’s also about the blurring of business models. It’s about the merging of content and distribution. It’s about connecting the for-profit world to social causes.

All these categories that we’ve come to recognize as being distinct are becoming inseparable. And the people who are going to win in this new world of convergence are the people who understand why this matters. Being successful in the media and technology world means more than having just the tools and the code—it means crafting real relationships based on give and take, and understanding the motivations of socially-conscious viewers.

We’ll talk about this emerging paradigm of online media and about the new art of distribution. In a world where businesses can do as much good as a nonprofit, we’ll show you how connecting to good causes can extend your reach online.

More info here.

Inaugural Video Driving Internet Traffic Record

by Michael Hoffman
Wednesday, January 21st, 2009

Internet traffic hit a record peak on Tuesday as millions of people around the world sought to watch and read about the inauguration of President Obama.

The web and TV are coming together and we saw evidence of that yesterday. The web isn’t quite ready to handle the traffic, but we are seeing video content bringing more people online and keeping them online for longer. Text will always be important on the web - the multimedia nature of it makes it more interesting than TV which is a passive medium. But video is becoming the dog to the text tail and nonprofit organizations — and businesses — need to get their online video game on.

From today’s NY Times

Internet traffic in the United States hit a record peak at the start of President Obama’s speech as people watched, read about and commented on the inauguration, according to Bill Woodcock, the research director at the Packet Clearing House, a nonprofit organization that analyzes online traffic. The figures surpassed even the high figures on the day President Obama was elected.

When people are checking for election results or the score for a big game, they tend to produce smaller bursts of traffic spread out over several hours. On Tuesday, everyone wanted to watch video, and that produced bulky streams of data traveling from media companies’ data centers out to people at work and in their homes.

Data from CNN.com captured the uniqueness of the online surge. CNN said it provided more than 21.3 million video streams over a nine-hour span up to midafternoon. That blew past the 5.3 million streams provided during all of Election Day. At its peak, CNN.com fed 1.3 million live streams simultaneously, according to Jennifer Martin, a spokeswoman for the site.

Akamai, which helps companies meet demand for their online offerings, worked with media companies like The New York Times, The Wall Street Journal and Viacom to stream live video. It reported a record-breaking day, feeding up seven million video streams at one time.

SocComm - New York on February 10

by Michael Hoffman
Wednesday, January 21st, 2009

On February 10th 2009 at the 3LD Art and Technology Center in New York City, social media guru Jeff Pulver is producing SocComm - The Social Communications Summit. At SocComm, they will explore the state of “Social Communications”, where things are headed in the future and where the money is today and will be tomorrow.

The topics at SocComm will span across: Media / Internet / Communications / Entertainment, something Jeff calls the “MICE” space. SocComm will have a mixture of individual talks, on-stage interviews / conversations and a number of “group chat” sessions.

Seating at SocComm is limited. Register and reserve your seat at birth of a new industry. To register visit here.

More information regarding SocComm can be found here.

- - -

SocComm Summit Agenda
(as of Jan 19, 2009)

Feb 9th: 6:30 - 9:30 PM - VIP Dinner (for Speakers + VIP Delegates)

Feb 10th

7:30 - Registration Opens
8:00 - 9:00 - Coffee / Tea + “Real-Time Social Networking”

9:00 - 9:20 - Jeff Pulver, founder SocComm, “Connected Culture”

9:20 - 9:40 - (M) David Kirkpatrick, Senior Editor, Fortune Magazine

9:40 - 10:00 - (I) Fred Wilson, Partner, Union Square Ventures

10:00 - 10:20 - (E) Gary Vaynerchuk, Wine Library TV

10:20 - 10:40 - (I) Peter Hirschberg, co-founder + Chairman,The Conversation Group (+ Special Guest)

10:40 - 11:00 - (E) Steve Greenberg CEO and Founder, S-Curve records and Chairman of Nabbr, former President, Columbia Records

11:00 - 11:20 - Morning Break

11:20 - 11:40 - (M) Jeff Jarvis, Associate Professor and Director of the Interactive Journalism program at the City University of New York Graduate School of Journalism.

11:40 - 12:10 - “Will Law and Policy Kill the Social Communications Revolution Before It Starts?” - Glenn Manishin, Partner, Duane Morris LLP; Brock N. Meeks, Center for Democracy & Technology; Peter Corbett, CEO, iStrategyLabs; Beau Phillips, Partner, CLS.

12:10 - 12:40 - (I) “Being a Mom in the Digital Social Evolution”
- Lindsay Maines, Katja Presnal, Audrey McClellan + Beth Feldman.

12:40 - 2:00 - Lunch

2:00 - 2:20 (E) Shelly Palmer, Managing Director of Advanced Media Ventures Group, LLC

2:20 - 2:40 [TBA]

2:40 - 3:00 (E) Kenny Miller, EVP, MTV Networks Global Digital Media

3:00 - 3:30 “Advertising & Social Communications: Demonstrating value to Big Advertisers” - Jeff Greenfield, COO & Co-Founder, C3 Metrics; Anthony Pitts, Director of Strategic Analysis, Burst Direct; Vanessa Branco, CEO, Versa 9

3:30 - 4:10 - (I) “Social Media & Multiple Personality Disorder” - Sandra Fathi, President, Affect Strategies; Rob Key, Converseon; Brian Solis, FutureWorks

4:10 - 4:30 - Afternoon break

4:30 - 5:00 - (C) “Exploring the effects of Social Media on the future of Communications” (Aswath Rao + [TBA])

5:00 - 5:20 - (E) Laura Roeder, “Running the online world of a Real-World celebrity”

5:20 - 5:50 - (E) Social Gaming: Kevin Slavin, Area Code; Monty Sharma, co-founder, Vivox

5:50 - 6:00 Wrap up

6:00 - 7:30 - SocComm Cocktail Party

Note: (M) = Media / (I) = Internet / (C) = Communications / (E) = Entertainment

- -
(note: schedule subject to change without notice)

Seating is limited.

To REGISTER, visit: http://www.amiando.com/soccomm.html - The cost is US$ 495 for the event and US$ 695 for special VIP Registration. VIP Registration includes access to SocComm as well an invitation only dinner on February 9th and a special VIP lunch on February 10th. There are a limited number of VIP seats available.

Note: Press + Bloggers - please email: jeffp@pulver.com if you would like to attend SocComm.

Welcome President Obama

by Michael Hoffman
Wednesday, January 21st, 2009

I had the great pleasure of being in DC yesterday for the inauguration (though I chose to watch it inside on a big screen tv). Obviously, there will be huge changes in how our government works and acts and speaks. One small sign of this is on the web where the Obama administration just unveiled the all new WhiteHouse.gov, the official website of the White House.

Web designer Bryce Tugwell noticed a small, technical change to the WhiteHouse.gov website that in effect sums up a lot that will be different with the new administration:

Just as an additional side note on this conversation [about the new site], here’s a small and nerdy measure of the huge change in the executive branch of the US government today. Here’s the robots.txt file from whitehouse.gov the day before yesterday:

User-agent: *
Disallow: /cgi-bin
Disallow: /search
Disallow: /query.html
Disallow: /omb/search
Disallow: /omb/query.html
Disallow: /expectmore/search
Disallow: /expectmore/query.html
Disallow: /results/search
Disallow: /results/query.html
Disallow: /earmarks/search
Disallow: /earmarks/query.html
Disallow: /help
Disallow: /360pics/text
Disallow: /911/911day/text
Disallow: /911/heroes/text

And it goes on like that for almost 2400 lines! Effectively locking search engines out from the vast majority of the site.
Here’s the new Obamafied robots.txt file :

User-agent: *
Disallow: /includes/

That’s it! BTW, the robots.txt file tells search engines what to include and not include in their indexes.

Bryce

Flashpoint Academy - A New Model For Digital Media Learning

by Michael Hoffman
Tuesday, January 13th, 2009

I had the pleasure yesterday to get a tour of Flashpoint Academy from Howard Tullman, Flashpoint’s President/CEO. Flashpoint is a new two-year school for digital arts. They teach recording arts, visual effect and animation, game development, and film and broadcast.

To say that their facilities in downtown Chicago are state-of-the-art is an understatement. They are amazing. (And to top it off, Howard Tullman has his spectacular art collection lining the walls.)

Flashpoint Academy Classroom

Flashpoint is an outgrowth of a realization that not everyone wants or needs four-year colleges and that digital arts is, as Howard said, “the last meritocracy” where it doesn’t matter what you look like or how you did in school. If you can edit or animate or build games or make a movie, you can succeed.

Flashpoint Academy Classroom

The other thing that impressed me about Flashpoint was that they do not simply do student work and then send people out for internships. Their second half of the second year is spent working on real projects, in school. So each student graduates with a portfolio of real work.

Flashpoint Academy Classroom

Flashpoint Academy Classroom

Flashpoint graduates their first class this May and I think we can say for certain that we can expect great things from them and from the classes that follow.

Link [Flashpoint Academy]

The Power of Video To Take You There

by Michael Hoffman
Thursday, January 8th, 2009



wingsuit base jumping from Ali on Vimeo.