The Cause Marketing Forum will be hosting Michael Hoffman on Wednesday, March 18, at 1:30pm EST for a teleconference titled “Online Video as a Cause Marketing Tactic”. The session is free to CMF members, but available to non-members for a fee. Here is a summary of the talk:
We’ll start with a bird’s-eye view of the online landscape: the new paradigm of online video, which demographics are watching online, and the art of online distribution and strategy. Then we’ll see how it’s been done, and examine case studies of cause marketing campaigns that have successfully used viral video, such as Haagen Dazs, Dove, and Starbucks. In a world where consumers are expecting their businesses and brands to be more and more socially-conscious, we’ll show you how connecting to social causes–and partnering with nonprofits–can not only do some good, but can give you more bang for your marketing dollars by extending the reach and distribution of your online videos.
We’ll be referencing many of the cause marketing videos below. Drop us a comment if there’s anything you would like to hear about specifically. Hope you can join us.
Haagen-Dazs: Viral Ads for Product Related Causes
Death of the Honeybee
Bee-boy dance crew drops dead
Starbucks: It’s Bigger Than Coffee
Starbucks Vote Commercial
Starbucks asks “Are you in?” featuring MC Yogi (Long Version)
Trees for Troops: Offline Events Converted into Online Videos
Trees for Troops 2008
Dove, A Cautionary Tale: You Can’t Seperate CM Initiatives from the Day-to-Day
