See3 Communications Names Shirley Sexton Director, Interactive Marketing and Fundraising


Leading provider of new media services to nonprofit community adds experienced online fundraiser and strategist to manage expanded service offering.

Chicago – April 3, 2009 – Continuing its growth as a national provider of interactive services to the nonprofit and cause community, See3 Communications proudly announces the addition of Shirley Sexton to its team as Director, Interactive Marketing and Fundraising.

Sexton joins See3 from Easter Seals, the 8th largest nonprofit organization in the United States, where she served as Assistant Vice President, Interactive Marketing. Sexton lead the creation of Easter Seals online infrastructure of over 140 Web sites, and established their Online Fundraising program, bringing their online income from virtually nothing to over 1.5 million dollars in just six years. Under Sexton’s leadership, Easter Seals’ presence online has became a leading model in the nonprofit sector for innovation, integration of headquarters and local chapters, and accessibility. In her position, Sexton managed a staff of seven employees and oversaw all online communications, including website development, email fundraising and outreach. During her tenure at Easter Seals Sexton also contributed to the nonprofit community by serving on the Convio Advisory Board, the ePhilanthropy Board of Directors and the Network for Good Advisory Board.

“We are thrilled that Shirley is joining See3 and bringing her vast knowledge of online fundraising and her sector leadership to our organization,” said Michael Hoffman See3 CEO. “Shirley is the anchor to our expansion of services, including comprehensive interactive assessments and email communications plans. In today’s environment it is especially critical that organizations optimize and coordinate all of their fundraising activities. At Easter Seals, Shirley was running an interactive program in a complex organization with a massive direct mail background, major corporate partners and large federal grants. She knows how to integrate channels and collaborate with stakeholders to optimize outcomes.”

Sexton has long been a trailblazer in utilizing online and direct marketing for social causes. Sexton’s online experience includes serving as principal strategic consultant for engagements with hundreds of national nonprofit clients at AppNet/Commerce One and managing the ground-breaking online experiment of marketing online subscriptions for Slate.com at iXL. Her direct mail portfolio includes work for Highlights Magazine, The New York Times and AOL. In addition, Sexton worked for nine years as art director in the direct marketing department of the National Geographic Society.

About See 3 Communications

See3 is a communications firm that works exclusively with nonprofits, foundations, associations, and social causes. See3 specializes in online strategy for fundraising and advocacy. They use their skills in video production and web development combined with their experience in strategic communications.

See3 creates compelling media and online initiatives for causes, from national organizations to community-based programs. They approach each engagement with a fresh eye, take the time to consider the clients’ audience and goals—fundraising, recruitment, education, awareness—and execute tailored video, web, and outreach campaigns to achieve maximum impact.