It’s really the fine details that matter most when it comes to website design: the balance of text and images on a page, the user experience after submitting a form, how linkable text appears throughout the site.

But think also about how your website appears when shared on other sites, like when someone shares it as a link on Facebook. It’s important. When Facebook users scan a busy news feed, a strong image or a bold headline can make all the difference and lead to a better click conversion.

In many cases, a link shared will look something like this:

The image is random, the headline is muddled, and the description is non-existent.

But the good news is you can control how all these things appear. You can make it pretty like this (for the Girl2Woman website we built for Pathfinder International):

A bunch of our clients have asked how to make sure a web page shares beautifully on Facebook, so I thought we’d share this quick tip with other nonprofits as well. All you have to do is include the following meta tags in the head of the website or webpage you want to customize, and make sure the text and image match what you want.

Simple!