Welcome back and Happy New Year!
I hope you all had some relaxing time off, and I wish you a healthy and impactful 2018.
Today, I want to use my time with you to make some predictions for this year. As you’ll see in the video below, here are 4 trends that should influence how you spend your limited resources in 2018.
In short, these trends are:
1. Video will continue its rise to content domination
Video is already most of what's on the internet. Facebook even reports that 80% of content will be video this year. If you haven't invested in new ways to collect, manage and publish video, you're going to be left behind and lose critical attention.
2. Trust in authority will continue its decline
In 2017, Edelman's Trust Barometer hit an all-time low. People don't trust government (duh!), media, brands or even your nonprofit. In 2018 you need to figure out how to find trusted messengers for your content that aren't the "brand voice."
3. Peer-to-peer models will grow
People trust their friends much more than they trust organizations due to a decline in trust of authority. So how can you increase your peer-to-peer fundraising and bring some elements of peer-to-peer into your general communications?
4. Web tools will get better, less expensive and easier to use
Small nonprofits will be able to afford higher quality web tools including CRM systems, tools that provide donation functionality, and tools that allow non-technical people to build websites and applications. But they won't build themselves. You will still have to do the homework (and hire the right partners) to know what's out there and the best ways to use them.
Already planned new year’s resolutions on how to manage these trends? Have any other predictions for 2018? Let me know at here so I can spread the word.