Video Saved The Radio Star
There are two interesting articles in today’s business section.
First, a piece about how terrestrial radio stations are moving aggressively to add video content. Huh? Yup, video content. On their websites.
Across the country, radio stations are putting up video fare on their Web sites, ranging from a simple camera in the broadcast booth to exclusive coverage of events like the Super Bowl to music videos, news clips and Web-only musical performances.
“This is no longer the age of ‘having a face for radio,’ ” said Dianna Jason, the senior director of marketing and promotions at Power 106, a Los Angeles hip-hop radio station. “This is a visual medium now.”
The funny thing about this article is that they made no mention of the exact same thing happening to the newspaper. The New York Times now puts its reporters online with video, talking about their stories and even reporting from the field. I recently watched a report from Baghdad from a Times reporter with a video camera going along with troops cleaning out buildings full of snipers. There is no such thing as a face for the newspaper any more either.
The other article of interest today was about Google losing a copyright fight in Europe over links to Google News. It is hard for me to imagine that simply finding and linking to articles would violate copyright law, but it just shows to go you that this is still very early in an emerging legal area. We are paying attention to this because of the impact on issues of fair use and copyright, as they relate to online video and our clients’ work. The only thing I can tell you for certain is that it’s a good time to be an intellectual property attorney.
|