Your nonprofit or foundation could be one of this year’s Getting Attention Nonprofit Tagline Award (a.k.a. The Taggies) winners! And this year, for the first time, you can submit your organization’s program, fundraising campaign and/or and special event taglines, in addition to your organizational tagline. So enter here now.
A strong tagline does double-duty—working to extend your organization’s name and mission, while delivering a focused, memorable and repeatable message to your base. It’s one of your most basic, and effective, marketing tools, but a GettingAttention.org survey showed that 72% of nonprofit organizations don’t have a tagline or rate theirs as performing poorly. The awards program is designed to help close this gap by providing both motivation and models.
All entrants will receive a free copy of the fully-updated 2010 Nonprofit Tagline Report in late 2010. It’s the only complete guide to building your organizational, program, fundraising or special event brand in 8 words or less—filled with how-tos, don’t-dos and models.
Here are the winners of previous Nonprofit Tagline Awards (selected by more than 4,800 voters in the field in 2009). This could be you in 2010! Please take 3 minutes now to enter your nonprofit’s taglines today while it’s on your mind.
We recently announced the winners of the DoGooder Nonprofit Video Awards, but the contests don’t end there.
Our friends at the American Constitution Society have just announced a contest of their own. They’re looking for short videos that highlight the important role that courts play in shaping the laws that shape our lives.
The Quick Pitch:
This Contest encourages entrants to use their creativity to produce and film a digital video of four minutes or less that highlights the importance of our federal court system, the integrity and independence of judges, and the critical need to ensure a judicial nomination process that is fair, efficient and that helps cultivate a qualified judiciary operating at its full potential.
What They’re Looking For:
* Effectiveness at conveying message;
* Originality;
* Relevance;
* Incorporation of the Constitution and constitutional interpretation;
* Consistency with themes in Keeping Faith with the Constitution and the ACS Mission Statement;
* Production technique;
* Memorability.
The winner takes home $1,500 and a free registration to the 2010 ACS National Convention in Washington DC, where the winning video will be screened.
The deadline is May 15, 2010, so get your camera out and act fast! If you enter, be sure to let us know so we can watch.
Social Actions’ Change the Web Challenge is a one-of-a-kind online competition that aims to inspire third-party developers to build innovative tools that make it easy for people to find and share opportunities to make a difference.
See3 is a proud media sponsor of this event which will engage websites, programmers, bloggers and nonprofits around the world interested in using their skills and networks for social change. See the slideshow below for details about the contest (hint: there are exciting prizes!)
Place your vote today for the first Getting Attention Nonprofit Tagline Awards. These tagline finalists have been carefully culled from the more than 1,050 taglines submitted to the recent Getting Attention Tagline Survey. They’re all fantastic, but they all can’t be the best.
The organizations behind these taglines have done a fantastic job in putting eight words or less to work to build their brands. Now it’s your turn to select which are the best in class.
Vote today – Getting Attention blogger and e-news publisher Nancy Schwartz wants to know what you think. It’ll take you 7 minutes or less; polls close Friday, June 20th.
MoveOn has to be running what could be called the most successful video contest ever — if the measurement is participation.
Their Obama in 30 Seconds contest invited people to make a 30-second spot, positive only, to help elect Barack Obama. They got over 1,000 entries, which is great. But they are, as of this writing, rapidly approaching 4 million votes to the contest. Now, there are many YouTube videos with millions or views, but in this contest each person has to vote for each video in three categories, so this is a higher level of engagement.
The whole thing is set-up beautifully. They are using Amazon S3 to host the video in their own player. They made the embed code available as well as a permalink. They require votes (out of 5 stars) in three categories, Positive Message, Originality, Overall Impact. They serve up the videos in a random order to make sure every video will get lots of votes.
Now, if success is electing Obama we don’t know how effective it is yet. But it shows the video contest is here to stay and making high quality media is easier than ever.
The quality of the videos varies greatly. Here’s a nice one I saw, but then because of the random serving I couldn’t find it again on the MoveOn site, but found it on YouTube:
The 160 entered videos were then judged by a panel of experts in video and nonprofits, including Jeff Pulver, founder of the Video on the Net conference, Danny Alpert, Executive Producer of See3 Communications and award-winning documentary filmmaker, and Suzanne Muchin, Principal, ROI Ventures, a Chicago-based organization helping social entrepreneurs create scalable enterprises.
Here is video of Michael Hoffman, CEO of See3 Communications, giving out the awards at the final lunch at the Nonprofit Technology Conference in New Orleans.
Once again Beth Kanter and her friends at the Sharing Foundation won the latest philanthropy competition. (If you didn’t help Beth win, you can still give $10 or more to the Sharing Foundation online and help kids in Cambodia.)
The whole giving competition thing is complicated and I am not sure it’s healthy. There is a mad scramble to get donations in a certain time period. Organizations push on their network, “Give now!” “We need you!” “We want to win.” But unless you are an expert like Beth, you don’t usually have much of a chance.
Beth, you are really great at this. Mazal Tov yet again on a job well done.
This whole competition thing has been a good model for your strengths, and I have given to this worthy cause every time you asked.
But I wonder about all the orgs who went down this road because of the publicity but were so less equipped than you to be successful. I saw lots of questions about this on the PX list and elsewhere and thought to myself, these poor suckers, they are going to spend lots of time putting this together, will get little response, and people like Beth — with big and active networks — will eat their lunch. They don’t have a chance.
I also wonder if this whole competition thing is sustainable. How many of these could you do before you create fatigue in your network? And, is there a way to get the folks who gave with the urgency of this campaign to have a deeper engagement with the Sharing Foundation?
Would love your thoughts on all of this in another post.
