We are finishing up a campaign for the Sierra Club this week with national house parties for fun and advocacy.
[A strange thing has happened with YouTube on this campaign that I will write more about soon. They only counted total video views on the first video. We know from our own site stats we have tens of thousands of views on each of the other two videos, but YouTube has a bug and it's count is like 1% of the right number. If you have seen this before please let me know.]
Here are the three main videos we did for this campaign:
Changing light bulbs is great, but that’s don’t going to stop global warming. We are working with Sierra Club on a campaign called LightBulbs To Leadership. The idea is simple, How many lawmakers does it take to change a light bulb?
Check out this new idea in civic action. It’s called Carrotmob and the idea is simple. A whole group of people shows up at a store on the same day and buys things. In exchange, the store uses the profits from that day to upgrade to more environmentally friendly systems.
People are itching to DO SOMETHING more than click to send a [increasingly meaningless] email to their Member of Congress.
Of course this is happening in San Francisco.
Carrotmob’s first campaign will begin on Saturday, March 29th at 1pm. At that time, our mob will physically manifest for the first time, meeting at K & D Market, on 16th St between Valencia and Guerrero in San Francisco. We will buy as much as we can from this store. We will collect all the receipts and keep track of the total gross revenue that we bring to the store. Then, K & D Market will take 22% of that amount and spend it all on upgrades to make their store more environmentally-friendly and energy-efficient. We all buy our usual products at the usual prices, but suddenly almost a quarter of our money goes directly towards fighting global warming. K & D Market has generously committed this impressive amount of money with the hope that Carrotmob will be able to offer them real value in return. If the mob shows up, we’ll revolutionize their store and finally get rid of their big white fridge that’s been sucking down gobs of power since the early 80s. More info coming later, save the date!
We are in the middle of the DoGooderTV Nonprofit Video Awards. These are annual awards sponsored by See3 and NTEN to showcase the video work of nonprofits in the US and around the world. The winner will get an expense paid trip to the Nonprofit Technology Conference in San Francisco next year.
I am just in awe of the work people are doing out there. Not every video is great, but the work is so important and often so moving. Some of the videos are thoughtful and emotional. And some are funny. You can see for yourself at the home page of the DoGooderTV Nonprofit Video Awards and click on the Watch button to see the videos.
I was in New York this past weekend and saw this truck on the street. Capitalism has a way of co-opting movements. Is this what environmentalism has come to already?
