See What’s Out There

We recently did a project for a great nonprofit called One Economy, based in DC. One Economy helps low income people around the world get access to the broadband web, get online and get information that can help them do everything from find a job to get the earned income tax credit.

With a grant from the Robert Wood Johnson Foundation, One Economy has created a section of their award-winning Beehive website about diabetes. The purpose of the site is to give low income people access to information about the disease in a way that’s compelling. They also know that there is a literacy problem among the population they are trying to reach and so they came to See3 with the idea of using video and multimedia to get people to pay attention.

What’s nice about this project for us is that we got to do some Flash work — explaining a nutrition label and portion sizes, as well as video. The Flash pieces aren’t the usual edgy advocacy-style pieces we are used to, it’s straight educational content in a kind of school slide show style. Also, one thing you will notice is that the video isn’t in a video section, it’s fully integrated into the site.

I have a more personal connection to this project than I do to many other projects we do. My father has diabetes and he participated in the video shoot. He’s the first person speaking in the video about Complications.

Here’s the site’s main page.

From Alice Peacock’s newsletter today comes an update about Alice’s nonprofit and See3 client Rock for Reading:

On the Rock For Reading front…Our fundraising efforts this past year definitely exceeded our expectations. With monetary and book donations of over $1 million, we were able to fund seven of our current grantees as well as provide grants to twelve new organizations and multiple book sets to over 85 schools!

Rock For Reading recently launched its first program, “Creating a Nation of Readers” through the collaboration of Weigl Publishers Inc. of New York and Rock for Reading and Book Worm Angels of Chicago. The program will recruit substantial book donations from publishers and, in turn, distribute these books to reading and literacy programs throughout the U.S. Publishers who have books to donate should contact Linda Weigl at linda@weigl.com. Organizations needing books may submit an online application at the Rock for Reading website, www.rockforreading.com. So far, we have received commitments for over 50,000 new books so the program is rocking!

Check out Alice Peacock’s awesome music here

See one of our Rock for Reading Videos Here