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Buy toradol without prescription, One of the problems with YouTube is that while you can see how many views a video got, you don't know much more about where or how that video was viewed.
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This article is really about how some social scientists, Free xalatan, economist types are looking at why people give. It turns out that much of what fundraisers think they know is right, but there is a lot of subtlety, find xalatan no prescription required. The main example in the article is about matching programs. Certified xalatan, The research suggests matches lead to more giving, but the type of match -- whether 1x or 2x or 3x the gift -- had no impact at all. The article looks at the psychology of giving, buy xalatan without prescription.
Some highlights:
For a long time, xalatan for order, philanthropy was mostly ignored by social scientists. Xalatan from india, It’s not an especially large part of the economy, and most charities operate on a shoestring, without the resources to finance research projects, best price xalatan. But this is starting to change. Xalatan cheap price, Americans gave $295 billion to charity in 2006, equal to 2.2 percent of the country’s gross domestic product, up from about 1.8 percent from the mid-’70s to the mid-’90s, discount xalatan without prescription, according to the Center on Philanthropy at Indiana University. Buy xalatan without prescription, Most philanthropy still comes in the form of small gifts, but there is also a growing group of donors, like Bill and Melinda Gates, who are interested in bringing some of the quantitative rigor of big business to philanthropy. No rx xalatan, Academics, for their part, have come to realize that charities provide an excellent laboratory for studying human behavior, cheap xalatan, in part because so many of them are desperate for the kind of free-of-charge consulting Karlan was offering. Cheap xalatan tablets, When charities are designing their donor appeals, they often go by nothing more than a few rules of thumb, some of which may be profoundly insightful and others a good deal less so, cheapest xalatan. “I think some fund-raisers have developed terrific intuitions, Xalatan pharmacy online, passed on through the fraternity of fund-raisers,†says Paul Brest, president of the William and Flora Hewlett Foundation in Menlo Park, cheap generic xalatan, Calif., Xalatan buy online, which often works with charities. “But a lot of the intuitions don’t work. Look at how much junk mail you get.†Matching gifts were another good example, buy xalatan without prescription. People figured that they worked, xalatan generic, because — well, Xalatan in bangkok, how could they not. They seem so sensible. .., generic xalatan cheap.
...Last year, Xalatan overnight shipping, Princeton University held a conference at which List, Croson, Andreoni and others who study charitable giving got together with fund-raisers from Africare, xalatan price, the National MS Society and elsewhere. Buy xalatan without prescription, I spoke with three people who listened to the academics present their work, and all said they found it invigorating. Tablet xalatan, “We all have different strategies and takes on how to reach out to potential donors,†said Nicole Eley of Africare, which sends development and relief aid to Africa, order discount xalatan. “Many of them work, Cheapest xalatan price, some don’t — it’s a trial-and-error process.†It’s easy to imagine that the academic research may eventually serve as the building blocks for a unified theory of how to raise money.
This article is about celebrity involvement in philanthropy and specifically looks at Natalie Portman, someone who has become the spokesperson for the growing field of micro-lending, cheap xalatan from canada.
Well, who is, buy xalatan online. But it is the way it works. Compare xalatan prices online, Stars — movie stars, rock stars, sports stars — exercise a ludicrous influence over the public consciousness, purchase xalatan no rx. Many are happy to exploit that power; others are wrecked by it. Buy xalatan without prescription, In recent years, stars have learned that their intense presentness in people’s daily lives and their access to the uppermost realms of politics, business and the media offer them a peculiar kind of moral position, should they care to use it. Buy cheapest xalatan on line, And many of those with the most leverage — Bono and Angelina Jolie and Brad Pitt and George Clooney and, yes, Natalie Portman — have increasingly chosen to mount that pedestal, xalatan order. Hollywood celebrities have become central players on deeply political issues like development aid, Buy generic xalatan, refugees and government-sponsored violence in Darfur.
This article is about how foundations have found Jesus in metrics.
Some highlights:
The question that troubles many of the newest philanthropists, buy xalatan no rx, though, Xalatan, is whether their bequests will have a notable impact. Much of their money either goes into or comes out of private foundations, those largely opaque institutions with huge endowments that, cheap price xalatan, in the jargon-rich environment of philanthropy, Order no rx xalatan, differ from charities like the Red Cross in their tendency to engage in long-term “strategic grant-making.†Such foundations do not exist to give emergency aid during crises arising from war or natural disaster; instead, their purpose is to attack social and scientific problems at the root, a process that sometimes requires substantial allocations of grant money over 5, xalatan prescription, 10 or even 20 years. That’s a long time to wait before you know whether your money is doing any good, buy xalatan without prescription. As Judith Rodin, the head of the Rockefeller Foundation since 2005, puts it: “Critics have talked about the field of philanthropy and said: ‘Has it really made a difference. And how would you know?’ †To Rodin, these are perfectly legitimate questions, even when they’re posed indiscreetly by business titans who only recently entered the genteel world of charity. “If we really want to do work that makes a difference, work that has some effect, then we have to know whether it is working,†she told me recently. “And if you really do it well, you don’t only want to know what works; you want to know how it works.â€
"Last month, The New York Times Magazine invited five interested parties to lunch to discuss the new world of educational philanthropy. What follows is an edited transcript of the conversation.".
Flonase online without prescription, What the Orthodox Jewish sect can teach us about how to use Facebook, MySpace, YouTube and the emerging social web.
It would seem that the ultra-orthodox Chabad Lubavitch have little in common with your nonprofit. Whether you are a direct service provider, an international relief agency, an advocacy group or a trade association, Flonase online stores, you probably couldn’t imagine what a bunch of black-suited, black-hatted ultra-religious Jews could teach you about outreach, marketing and fundraising. And it seems far fetched to imagine that they have something to say about social networking and internet strategy, in all of its universalistic narcissistic decadence, buy flonase without prescription.
But alas, they have a lot to teach us.
I don’t know what you know, Buy cheap flonase online, if anything, about the Chabad-Lubavitch, so first, a little background. Here I am going to quote extensively from the Wikipedia article on Lubavitch, flonase online without prescription.
Chabad-Lubavitch (also known as Chabad, flonase india, Habad or Lubavitch), is one of the largest branches of Hasidic Judaism and one of the largest Jewish movements worldwide, especially in the United States, Buy flonase from india, the Former Soviet Union, Europe and Israel. Chabad (חב"ד ) is a Hebrewacronym for "חכמה Chochmah, ×‘×™× ×” Binah, דעת Da'at" ("Wisdom, Understanding, flonase medicine, Knowledge"). Lubavitch, taken from the Russian Любавичи, Purchase flonase online, Lyubavichi, is the name of the town that served as the movement's headquarters for over a century. In 1993 there were over 200,000 adherents to the movement some estimate today that there are over a million.
OK, so we have this Jewish sect with maybe a million members, cheap flonase without prescription. If you live in New York, or a college town, you have probably seen some Chabaniks around town. Flonase online without prescription, They look like this. Cheap generic flonase,
(photo by Mordechai Der Yid)
Chabad, unlike other ultra-Orthodox Jewish sects, don’t keep to themselves. They have it in their DNA to go out into the world and, with incredible passion, order flonase no prescription, reach out to every Jew they can.
Rabbi Menachem Mendel Schneerson spurred on the movement to what has become known as shlichus ("being emissaries [performing outreach]") after becoming Rebbe in 1950-1951. As a result, Fda approved flonase, Chabad shluchim ("emissaries", sing. shliach) have moved all over the world with the stated mission of helping all Jews, regardless of denomination or affiliation, flonase online without prescription. They assist Jews with all their religious needs, as well as with physical assistance and spiritual guidance and teaching. The ultimate goal is to encourage Jews to learn more about their Jewish heritage and to practice Judaism, flonase drug.
The movement, motivated by Rabbi Schneerson, trained and ordained thousands of rabbis, Flonase alternative, educators, ritual slaughterers, and ritual circumcisers, who are then accompanied by their spouses to many locations around the world. Typically a young Lubavitch rabbi and his wife, flonase free sample, in their early twenties, with one or two children, will move to a new location, Buy flonase online without prescription, and as they settle in will raise a large family who as a family unit, will aim to fulfill their mandate of bringing Jewish people closer to Orthodox Judaism and encouraging gentiles to adhere to the Seven Laws of Noah. They will carefully seek out and search for and recruit Jews they have identified and contact them and start the process of encouraging them to observe Judaism, encourage Jews to strengthen their commitment to Judaism. Flonase online without prescription, All over the world Lubavitchers (including those not formally in the position of emissaries) assist and support the religious needs of tens of thousands of Jews.
Chabad Houses
Chabad today has centers around the world. Centers are called a Chabad Houses, order flonase. They are Jewish community centers providing educational and outreach activities for the Jewish community. Level of observance is irrelevant; no minimal level of observance is a requirement for using facilities. The centers are informal in setup, flonase online without prescription. They primarily serve both educational and observance purposes. Flonase in australia, Effort is made to provide an atmosphere in which the nonobservant will not feel intimidated by any perceived contrast between their lack of knowledge of Jewish practice and the advanced knowledge of some of the people they meet there.
Mitzvah campaigns
Chabad aims to attract non-Orthodox Jews to become Orthodox, and believes this is part of the process of bringing the Messiah. This practice is called "mivtzoim" - meaning "campaigns" or "endeavors." At one time, Schneerson issued a call to every Jew: "Even if you are not fully committed to a Torah life, do something, buy flonase cheap. Begin with a mitzvah - any mitzvah - its value will not be diminished by the fact that there are others which you are not prepared to do". Schneerson also suggested ten specific mitzvot that he believed were ideally suited for the emissaries to introduce to non-observant Jews. These were: lighting candles before Shabbat and the Jewish holidays by Jewish women; putting on tefillin; affixing a mezuzah; regular Torah study; giving charity; purchasing Jewish books; keeping kosherFlonase online without prescription, ; kindness to others; Jewish education, and keeping the family purity laws.
Camps
Chabad has set up an extensive network of camps around the world, most using the name Gan Israel, a name chosen by Rabbi Schneerson for the first overnight camp. There are 1,200 sites serving 210, Cheap price flonase, 000 children—most of whom do not come from Orthodox homes. Of these, 500 camps are in the United States.
Campus
In recent years Chabad has greatly expanded its reach on university and college campuses. Chabad Student Centers are active on over 100 campuses, buy flonase on internet, and Chabad offers varied activities at an additional 150 universities worldwide. Professor Alan Dershowitz has said that "Chabad’s presence on college campuses today is absolutely crucial", and "We cannot rest until Chabad is on every major college campus in the world", flonase online without prescription.
So what we have here is a group that is mission driven. They have created a vast network of people able to carry their message out to the world. Buy cheapest flonase online, And they are investing in young kids and college kids.
I must mention that the Chabad are not without controversy. Flonase online without prescription, Rav Eliezer Shach, who was the patriarch of some of the largest ultra-orthodox communities around the world acerbically called Chabad the “sect closest to Judaism†because of the movement within Chabad to proclaim their late Rabbi Schnerson the messiah.
And while I have a serious problem with both of those issues, order flonase in us, there is no arguing with their success in building communities of active supporters all over the world. There is no arguing with their success in getting secular Jews to take on some aspects of Jewish observance (a high priority among those who believe intermarriage and assimilation are the biggest threats to Jewish continuity). There is no arguing with their success in getting high-net-worth individuals to part with their money. Flonase online review, And there is no arguing with their success in getting people who don’t even believe in their world view to support them every year with donations large and small.
And don’t think that they have this massive centralized fundraising machine that makes it all happen, flonase online without prescription. More from Wikipedia:
Fundraising
Funds for activities of a Chabad center rely entirely on the local community. Chabad centers do not receive funding from Lubavitch headquarters. For the day to day operations, local emissaries do all the fundraising by themselves, flonase cheap. The monies fundraised in the local community is invested in that local community. Flonase online without prescription, The emissary takes a minimum salary and seldom goes on vacation. Sue Fishcoff writes, “Emissaries in the field may sink millions of dollars into their center, Flonase, synagogues and Mikvahs, but their own homes are modest, again patterned after their Rebbe's lack of personal ostentation.â€
So how have they done it. How have they been able to get people who will never adopt their lifestyle or world view to support them financially. How are they able to send ultra-Orthodox rabbis to places like Boise, cheap flonase tablets, Idaho and expect – know – that they will make it somehow. How are they able to bring non-religious Jews into their synagogues and to their events when their world view and lifestyle is so foreign. And finally, what can their success teach us about fundraising generally and online social networks specifically, flonase online without prescription.
A Theory of Acceptance – Or At Least Tolerance
If I went into a typical Orthodox synagogue in a t-shirt and jeans during the Sabbath service, Low cost flonase, I would likely have someone ask me to leave. They would tell me that, while they mean no offense, that my clothes are not appropriate for the day or the place and that I am welcome to return in more appropriate attire. If I walk in to a Chabad synagogue on the Sabbath in a t-shirt and jeans I am likely to be given an Aliah – a special honor when you are called to participate in the Torah service, find no rx flonase. From the Chabad perspective, the one who doesn't know enough to wear the right clothes is just the person who needs to be brought in and cultivated, not turned away. Flonase online without prescription, Another example. Flonase no rx, Most Orthodox synagogues close off their parking lots on the Sabbath. Why. You are not allowed to drive on the Sabbath according to Orthodox rules, so having the parking lot open is an tacit invitation to drive, an invitation to break the Sabbath, cheap flonase on internet. Makes sense, no. While the Lubavitch take their Sabbath observance very seriously, their parking lots are open and they won’t tell you not to drive, flonase online without prescription. If you drive, Buy flonase overnight delivery, drive. Just come.
When Conservative or Orthodox synagogues have group Friday night meals (the beginning of the Sabbath), the evening will include rubber chicken that you most likely had to pay $35 (in advance) to get in the first place. In a Chabad House, flonase cheapest price, you will often get a more elaborate and home-cooked meal (usually prepared by the Rabbi’s wife) and a side order of rousing singing and flowing alcohol. Flonase online without prescription, It’s a lot of fun. In fact, the feelings of camaraderie are infectious. Flonase sales, No one will ever be made to feel that they are bad or wrong for not taking the Lubavitch path. And no one will ever be asked to pay.
In these three examples we get the core of Lubavitch success that I will try to distill into a few principles:
· Show acceptance and understanding for where people come from
· Never make people feel bad about what they don’t know
· Make them feel welcome in your space
· Teach them by first by example and only explicitly when they ask
· Give them small, non-threatening steps to advance their connection
The most secular person in the world can have a terrific time at a Lubavitch event or even attend their services on a regular basis. They can enjoy speaking to a rabbi whose life is light-years removed from the secular world, flonase online without prescription. And they routinely go out and tell anyone who will listen about the amazing soul that accepts the visitor and gives of themselves without asking for anything in return, flonase order. That’s magic. Imagine people talking about your organization like that.
Taking the Lessons to Our Fundraising
The lesson I take away from their success for organizational fundraising is that guilt is a losing long-term strategy. Flonase online without prescription, Yes, it can work in the short-term. Buy flonase internet, But instead of making me feel bad about what I haven’t done or what I need to do, make me feel good about what you are doing. Inspire me with your dedication. Allow me to participate in a small way, but don’t treat me like a small person for it, flonase overnight. Cultivate those who take the first step as if they can become the biggest donor you have and make them feel important for whatever it is they have chosen to do.
The number of organizations that use guilt is staggering, flonase online without prescription. It’s an easy strategy to implement and we see it a lot in direct mail. I recently received a mailing with a nickel in it. Flonase online without a prescription, “Don’t let this nickel go to waste†they begged me. The same is true with mailing labels. Flonase online without prescription, Here are these things with your name on it and you will surely feel guilty is you use them and don’t pay us. This is not how you create deep connections and long-term supporters. (Here is an article in Fundraising Success Magazine that looked at and ranked emotional motivators for fundraising. Guilt was near the end of the list.)
Another lesson that organizations can take from the Lubavitch is in having people on board who are passionate about what they do, find cheap flonase online. Now I don’t expect that most organizations can get to the level of passion of the Lubavitch. These folks believe that their lives, all of our lives, and the future of the universe is at stake, flonase online without prescription. That’s strong motivation and most people who work at your nonprofit won’t come with that level of dedication. But if you are choosing between two employees and one is deeply passionate about your mission and the other one, Discount flonase overnight delivery, though more qualified, is seeing it as just another job, pick for passion. (You can see this dedication at work in many organizations. I am seeing it more and more with environmental group staff who are genuinely scared for our collective future and energized by the change that is possible, order cheap flonase. You can see this dedication in the staff of the New Israel FundFlonase online without prescription, -- those in Israel in particular -- where I was once a fundraiser. The Israel staff wants desperately to live in a democratic Israel and so they live the change they want to see every day.)
Lessons for Social Networks
The reason I wrote this post was because of a eureka moment I had in connecting the Lubavitch success with social networking. I had this moment last week when I was in Manhattan and I passed the Chabad Mitzvah Tank in Midtown. I had my handy-dandy video camera with me, so you can see:
(I have to pause thank Beka Economopoulos here for planting the seeds of this idea. Beka works for Greenpeace. I saw her speak at the Yearly Kos conference and then suggested that we at See3 invite her to co-present with us at the Craigslist Foundation Nonprofit Boot Camp in New York a couple weeks ago, flonase online without prescription. Beka runs the Greenpeace online organizing program and has seen some amazing success with it and we are grateful for her participation with us in what turned out to be a terrific and well-attended session.)
The average organization, if they have a social network strategy at all, think of social networks as a way to meet people, with the goal of then convincing those people to give the organization their email address, go to their donation link or otherwise become members/donors/activists of the organization in the same way everyone else is. Meaning, they will get the same emails, see the same website, and take the same path to further activity as other prospects. They are using the social networks to meet people, but only see their outreach as successful if they can get those people to do what everyone else is doing.
Part of the problem here is that organizational management hasn’t yet internalized social networking metrics. For Greenpeace, those 68,000 friends on MySpace are just like 68,000 email addresses. Flonase online without prescription, For most organizations that would not be true. You are looking at email opens and average gifts from your online donations and these metrics are not really reflective of the potential you have in social networking. (Allan Benamer, a big believer in these tools, writes about this problem on his blog. You should also be reading Beth Kanter and Ruby Sinreich on these subjects.)
Now think of the Lubavitch philosophy. You are a MySpace person. You are comfortable on MySpace, flonase online without prescription. I build a MySpace page to show you I can speak your language. This is where you live. Acceptance means I have to stop trying to get you to leave. Acceptance means creating things you can do right there on MySpace. Flonase online without prescription, Acceptance means treating my ability to message you on MySpace the same as if you are on my email list – without forcing you to change.
When you start to care enough you might come on over to our site. When you are impressed with how we “walk the walk†you might get out of your comfort zone by doing something offline. I am not going to force you to change. I am not going to limit your access or the information you can get because you live this "alternative lifestyle". I am going to respect you for who you are, flonase online without prescription. (Or at least I am going to pretend to.)
All of this is connected to the permission-based marketing society we are in today. Top down advertising is working less and less. Word-of-mouth is more important than ever.
Showing people what you do and why it matters is critical to capture people’s attention. Flonase online without prescription, Getting your supporters to recruit others is becoming a central strategy. Your content and your passion are what will carry the day and bring people to your cause. Social media marketing is not about tricks or techniques as much as it is about finding your authentic voice and inviting people to share in your passion at the level they are most comfortable in the venue of their choosing.
[The irony of all of this is that Chabad-Lubavitch does everything wrong on their own MySpace page, which I assume is run by one person in a decentralized way. They don’t follow their own script for offline engagement, which would also bring them online success. On MySpace they seem insular, political and shrill – everything they don’t seem in person.]
In Sum
Be passionate in your work and be grateful to those who come and take interest – at every level, flonase online without prescription. Meet people where they are without judgment or condescension. Make your programs and your content accessible to those who come from a different place than you do. This philosophy is the core of what you need to be successful in social networking strategy.
Tell me how you do or don't apply these principles to your own online and offline marketing by leaving a comment..
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