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In the most recent issue of the Chronicle of PhilanthropyPotassium citrate online without prescription, I am quoted in an article titled "Telling Moving Stories." The article features the case study of our client the American Jewish World Service. (Click here to view the front page of the issue.)
You need to subscribe to see the whole thing, potassium citrate prices, Order potassium citrate from canada, but here's an except:
When the American Jewish World Service used to talk about using video to illustrate its overseas aid projects, it usually meant gathering enough footage for a seven-minute spot to be shown to the people who would attend its annual fund-raising dinners, buy cheapest potassium citrate on line. Pharmacy potassium citrate, But the Internet has changed all that.
The New York organization last year collected more than 60 hours of footage of the organization's workers and volunteers helping AIDS patients in Uganda, potassium citrate pills, Get potassium citrate, tsunami victims in India, and poor residents of El Salvador, order potassium citrate, Potassium citrate without a prescription, and it soon plans to use that extra footage for an extensive online video campaign. The collection of two- to three-minute spots will run on the group's Web site, buy discount potassium citrate online, Online potassium citrate, and the charity will also post video clips of interviews with volunteers on the popular online video site YouTube. The organization is also creating DVD's of some of the videos to send to prospective donors, potassium citrate online without prescription.
What's more, discount potassium citrate online, Potassium citrate in australia, the charity has trained some of its staff members to shoot video using inexpensive cameras, with the goal of creating a library of footage that it can use to create fresh online videos for years to come, cheap potassium citrate in uk. Potassium citrate cost, The cost for this effort — which included the purchase of four cameras and video-editing equipment — was about $2,000, potassium citrate buy. Discount potassium citrate no rx, Susan Rosenberg, American Jewish World Service's director of communications, buying potassium citrate, Order generic potassium citrate, says these projects are important to the organization because video, more than any other medium, potassium citrate online sale, Buy no rx potassium citrate, can tell powerful, emotional stories that move supporters and donors to take action, potassium citrate india. Canada potassium citrate, Instead of simply telling potential donors about the organization's overseas outreach work, it can show them the people it helps and allow them to hear volunteers and those they help in their own words, potassium citrate without prescription. Potassium citrate online without prescription, "Increasingly, audio and video on the Web are critical tools [for nonprofit groups] for communicating to people about the work they're doing, and I only see that intensifying," Ms. Potassium citrate no prescription, Rosenberg says.
With YouTube's announcement in September that it plans to dedicate a portion of its video-sharing site exclusively to charities, potassium citrate medication, Potassium citrate approved, experts say many nonprofit groups are likely to follow American Jewish World Service's lead.
.., order potassium citrate cheap online. Drug potassium citrate online purchase, Because of these factors, groups that attempt to use their internal, potassium citrate overnight, Find potassium citrate online, benefit-dinner videos for an online audience will find their efforts largely ignored, says Michael Hoffman, buy potassium citrate from canada, Cost potassium citrate, president of See3 Communications Company, a Chicago consulting group that helps charities produce online video campaigns, order potassium citrate in canada. See3, for example, helped the American Jewish World Service create its documentary-style videos for YouTube and other Web sites, including the company's own video portal, DoGooderTV, potassium citrate online without prescription. Order potassium citrate from us, "You can't produce that dinner video over and over, three or four times a year, find potassium citrate, Buy cheapest potassium citrate, because most organizations don't have the budget to do that," Mr, buy potassium citrate in canada. Cheapest potassium citrate prices, Hoffman says of those richly produced videos, which typically cost between $20, lowest price for potassium citrate, Buy cheap potassium citrate, 000 and $75,000.
Instead, he encourages nonprofit groups to produce documentary-style videos that show their work and cast their workers as real people. Such videos can be done inexpensively — requiring only the investment in a digital video camera, video-editing software, and staff time. Potassium citrate online without prescription, Because many digital cameras and editing software are inexpensive, that investment can be less than $1,000.
"The model of continuous documentation is so important," Mr. Hoffman says.
"If you're shooting on a regular basis and capturing your work on a regular basis, there are great opportunities to show the kid who walks into your program timidly on the first day and three years later is the leader of a group,"he says. "To have the documentation of the transformation gives you material for powerful stories."
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But here we are, tablet plavix, Cheap plavix tablet, two years later. New Orleans is in trouble, buy plavix overnight delivery. The response to Katrina from all levels of government has been inadequate, plavix online without prescription. Discount plavix online, New Orleans had problems long before the hurricane and the destruction only has exacerbated a long list of problems.
I am very excited to say that a new continuing Jewish response to help New Orleans is being launched by AVODAH: The Jewish Service Corp, plavix prescription. Buy discount plavix online, AVODAH puts young Jews to work in a year-long program of service. While working locally, buy plavix lowest price, Discount plavix no rx, these folks live communally and study both how to make change in the world and the Jewish connections to social justice. Plavix online without prescription, Right now, AVODAH has houses in New York, Washington and Chicago. Starting next fall, plavix professional, Cheap plavix in canada, AVODAH will be in New Orleans putting "boots on the ground" to help the city recover.
I am on the national Board of Directors of AVODAH and yesterday, plavix tablet, Buy cheapest plavix, in an all-day meeting in New York, we decided to greenlight the expansion to New Orleans, canada plavix. Order no rx plavix, We will need to raise money for this effort, and there are lots of logistical challenges, plavix pharmacy online. Plavix without prescription, But we all felt that in running a national service program we could not avoid addressing New Orleans. Our broader goal is to invigorate Jewish life in America with the values of service and we hope that this effort can help energize a new generation of Jewish leaders to step up and act, plavix uk. Cheapest generic plavix online, Learn more about AVODAH and make a donation while you're at it. And if you think New Orleans isn't still in need, order cheap plavix, Discount plavix without prescription, have a look at this recent piece by Robert Greenwald.
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Synthroid online without prescription, Why should I donate. Yes, Cheap synthroid tablet, you do good work. Yes, I care about these issues, order no rx synthroid. OK, Synthroid discount, you got me. I will donate. But not now, synthroid online without prescription. When I get around to it, purchase synthroid overnight delivery. (Which might not actually happen any time soon.)
I think this is a common subconscious set of thoughts from donors. Synthroid free sample, I will get to it. I made that pledge, but I didn't return the envelope, synthroid sales. Synthroid online without prescription, Not because I didn't intend to do it, but because it's not URGENT. Creating urgency is an important part of fundraising. Buy synthroid from canada, OK, I get you do good work. But why is it important that I donate now, lowest price synthroid. Right now. Why not tomorrow, synthroid online without prescription. Buy cheap synthroid online, Why not next month.
One way to solve the urgency issue is to use a matching program. A typical match program will get a high-net-worth donor to conditionally pledge some money, buy generic synthroid, say, Cheap synthroid in canada, $75,000. They will pay the pledge if you can get another $75, synthroid overnight shipping,000 to match it. Synthroid online without prescription, Often this is a nice way to up a gift from a major donor as well as getting your base excited. Buy synthroid no rx, I was thinking about this recently because I saw two case studies for running matching gift programs online.
The first is from the American Jewish World Service (AJWS). They sent out an email about a week ago to their list saying that a family foundation has agreed to provide $75, buy synthroid without prescription,000 if the amount could be matched. Cheap synthroid internet, In about two days the $75,000 came in online. Here's the amazing thing.., synthroid online without prescription. a lot more money came in phone calls, order synthroid on internet. "I just got this email about the matching and I want to donate." So they were over their goal. Generic synthroid online, (Don't forget, if you get calls or letters that reference an online campaign, the online campaign needs to be credited for those gifts in your database so you can accurately measure the impact of the campaign.)
Within a couple days, sale synthroid, the whole experience got someone else excited about the matching possibilities and I got this email from Ruth Messinger, Find synthroid on internet, the head of AJWS:
Dear Michael,
During these Days of Awe I am particularly grateful for your ongoing commitment to AJWS.
Last week I shared the news that, order synthroid from canada, in the spirit of the High Holy Days, Order synthroid online, a family foundation agreed to match your contributions up to $75,000. Synthroid online without prescription, I am so pleased that, thanks to an outpouring of support, we have met the match.
However, drug synthroid, the generosity of our supporters did not stop there. Synthroid internet, After hearing of the success of the first match, an anonymous donor came forward and offered an additional $100,000 in match funds, cheapest generic synthroid online.
With the ongoing help of the AJWS community, Cheap synthroid overnight delivery, we are confronting some of the world's most difficult challenges. We support the world's most vulnerable people - where the need is greatest - in communities that have not been reached and not been served by others, synthroid online without prescription.
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The second case study is from the Obama campaign. Synthroid online without prescription, What's interesting about their approach is the idea of matching real people to each other to create a kind of virtuous circle of leveraged gifts. The Obama people are combining the urgency of the match with the idea of creating community, which has been a lot of what their campaign is about, synthroid pharmacy. And they also throw in here a little "prove to me that you're a man" kind of stuff for added punch (which is the part I don't really like because I think it dilutes the power of the community sell.) Have a look:
Dear Michael, Canadian synthroid, Somebody out there believes that you're ready to own a piece of this campaign.
A fellow supporter has promised that if you make a donation right now, they will match what you give, buy synthroid in canada.
So take the next step.
Prove to them that they were right to put their faith in you, synthroid online without prescription. Order synthroid from us, Make a donation now and double your impact:
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This isn't an anonymous donor program backed by big checks from Washington lobbyists or corporate fat cats. This is a one-to-one, supporter-to-supporter effort, synthroid overnight.
If you make a donation, Synthroid online review, you'll be matched up with a real person -- another supporter who has put their faith in you. And you'll be able to read a note from them and send a response. Synthroid online without prescription, Here's how it works:
You choose the amount you're willing to give -- it will be doubled by someone willing to match that amount
You'll see the name and town of the fellow Obama supporter who agreed to double your donation
You'll be able to write a note to the person who matched you and let them know why you decided to own a piece of this campaign
https://donate.barackobama.com/match
Our movement is funded by actual people -- individuals who are moved to give whatever they can afford, whether it's five dollars or five hundred dollars.
Most campaigns do not realize the value of contributions from ordinary people -- they are focused on the money that comes from Washington lobbyists and special interest groups, purchase synthroid.
But we reject the notion that lobbyists and PACs represent "real people, Synthroid online sales, " and we've refused their money since this campaign began.
So it's up to you.
Make a donation and show your support, generic synthroid. Double your impact by giving today and being a part of our supporter match campaign:
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According to the Campaign Finance Institute, we have raised more money in small dollar contributions than any major campaign in history, synthroid online without prescription.
If we keep building our movement this way, we have the potential to fundamentally reshape the political process.
We can end the days of lobbyists and political action committees paying for access and influence.
That's why we're so focused on bringing new donors into the campaign. For the next ten days you will write the history of this presidential election through your actions. Synthroid online without prescription, You have the opportunity to build the biggest grassroots campaign politics has ever seen.
Make a donation, connect with another supporter, and double your impact now:
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Thanks for your support,
David
David Plouffe
Campaign Manager
Obama for America
Matching programs can work. So if you haven't tried it, you should. One rule of creating urgency is that you shouldn't abuse it. You can't tell people in every communication you have with them all the time that the sky is falling (even if it is!). If you say, "We need you to act today!" and you say it again next week, they will get burned out, synthroid online without prescription. They will begin to feel that they can never solve your problems, that you just take and take and no matter how much they give you are still in this crazy urgent situation. And if they feel that way, then your appeals start to make them feel guilty, and guilt is not a tricky tactic in fundraising. Most of the time people will avoid guilt-inducing situations.
If you have your own matching gift story, leave it in a comment here to share it with your nonprofit colleagues.
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