See What’s Out There

The Sierra Club has a great new campaign called “Lightbulbs to Leadership“, which aims to remind Americans that it takes more than changing lightbulbs to fix global warming – it takes changing the will of our leaders.

We helped them create a series of three videos for the campaign, the first of which you can see below. The other two will roll out in the coming weeks, so make sure you join the campaign to stay updated. You can also find these folks on MySpace and Facebook, so there’s no lack of ways to stay involved.

The campaign has a lot of great components at work here, including a federal petition, a lightbulb joke contest, and “Lightbulbs to Leadership” house parties. We talk a lot about video-centric microsites here at See3, so check out what they’ve done!