Charities see potential in tapping young Web users to promote their causes online Buy spiriva without prescription, By Wailin Wong

Tribune reporter

April 30, 2008

Online social networks used to be just gathering places for friends and long-lost acquaintances. Then the marketers arrived, followed by politicians and job recruiters, buy cheap spiriva online, all looking to tap into a growing mass of young people who are spending much of their time on the Web. Cheapest spiriva price, Now, non-profit organizations are testing ways to raise money through these networks, betting that the Internet's viral nature will open fresh avenues for fundraising and marketing, spiriva pharmacy online.

It's a big change for non-profits as they shift from direct-mail campaigns and relying on the checkbooks of older givers to the unpredictable whims of Web popularity. Fda approved spiriva, Though the transition is nascent, charities see potential in recruiting young activists who already use online networks to broadcast their identities and make connections.

Actress Cynthia Osuji of New York is a case in point, buy spiriva without prescription. She became interested in a women's health non-profit when she received a mass e-mail about auditions for a Circle of Health International-sponsored benefit production of Eve Ensler's "A Memory, cheapest generic spiriva, A Monologue, Purchase spiriva online, A Rant and A Prayer." The group also was seeking board members to plan the show.

After Osuji, 26, order spiriva, won a spot in the cast and joined the board, Buy spiriva no rx, she added a copy of the show poster to her MySpace profile. Out-of-town friends who couldn't attend the show ended up making donations and two "Facebook friends," casual acquaintances who learned of the benefit through the site, buy spiriva online australia, came to the March performance. Certified spiriva, Osuji said the show brought her back into community service, an activity she hadn't pursued since high school. Buy spiriva without prescription, "Violence against women and women in conflict [areas] is something that's very personal to me," she said.

Circle of Health International has its own Facebook page, buy generic spiriva, and 26-year-old Matt Bieber clicked on an application called Causes that allowed him to invite more than 100 of his 200-plus contacts to publicize the non-profit on their profile pages. Spiriva online review, His recruitment effort was akin to distributing virtual bumper stickers with the option to donate through the site. Eleven of his friends added the non-profit to their profiles.

Sean Parker, spiriva in bangkok, who helped create Causes, Spiriva no online prescription, said, "If you can activate a group of people and get some of those people to replicate the process … you've got the basis for a movement."

Outside of general communities like Facebook and MySpace, there are also social networking sites dedicated to philanthropy such as YourCause.com, buy spiriva from india, HopeEquity .org and actor Kevin Bacon's SixDegrees.org.

Now established institutions like the MacArthur Foundation and the Case Foundation want to know more about the tie between digital life and philanthropy, buy spiriva without prescription. Spiriva buy, They are funding studies of online social networks, civic engagement in the Millennial Generation and philanthropy in virtual worlds like Second Life.

"We're not claiming [online networks are] the panacea for philanthropies, purchase spiriva overnight delivery," said Ben Binswanger, Cheap spiriva tablets, the Case Foundation's chief operating officer. "[But] we think it's way too early to dismiss it as an Internet fad. … We're going to keep pushing down this path because we see enough spark here to make it interesting."

Power to engage

For non-profits, spiriva free sample, the power of social networks is engagement, Spiriva online stores, not necessarily sheer dollar numbers. Buy spiriva without prescription, "If you send out a direct-mail piece, you never know if people open it up or not, unless they mail a check back to you," said Steve Byers, director of development and communications at Kansas-City based WaterPartners International, which promotes safe drinking water. "With the online community, we know which pages they're clicking on, cheap spiriva from canada. … They want to provide feedback and interact with the organization in ways that are very exciting and challenging."

WaterPartners created three fictional characters from Ethiopia, Spiriva, India and Honduras and placed them in a virtual village on Second Life to illustrate the challenges of accessing potable water. The avatars also have profiles on MySpace and Facebook, and shots of their Second Life village are posted on photo-sharing site Flickr, spiriva online. While the amount of money raised so far is tiny, Buy spiriva generic, Byers said he could see online marketing and fundraising slowly displacing direct mail.

"I've been in fundraising for over 20 years, so this is really kind of a brave new world for me," he said, buy spiriva without prescription. "I've really had to rethink my whole approach to fundraising through the Internet."

Clearly, online fundraising is in its infancy, cheap spiriva. A survey by The Chronicle of Philanthropy showed that online giving for 187 large charities totaled $1.2 billion in 2006, Cheap price spiriva, up from $881 million in 2005. But of 147 organizations, 103 said online donations accounted for less than 1 percent of total contributions in 2006, spiriva in malaysia.

"There is no really large, Tablet spiriva, significant fundraising happening on social networks, but there's a sense in the non-profit community that that's where the prospects come from," said Michael Hoffman, cheap spiriva in uk, chief executive of Chicago non-profit consulting firm See3 Communications.

Building relationships Buy spiriva without prescription, Some non-profits that have a presence on social networking sites have discovered a new relationship with users. Cheap spiriva internet, Carie Lewis, the Humane Society's Internet marketing manager, said she finds herself responding to lots of mundane questions on pet care as a result of maintaining a presence on Facebook, buy spiriva in us, MySpace, Find spiriva no prescription required, YouTube and Flickr. More important, Lewis said she's discovered supporters outside the organization's traditional demographic of women in their 50s, compare spiriva prices.

"It was a lot of work, Spiriva in australia, but it really paid off for us," Lewis said. The Humane Society has raised more than $33, spiriva no rx required,000 on Facebook from users who have set up pages to protest everything from puppy mills to seal clubbing in Namibia. Spiriva cheap, The amount of money raised is small, but convinced Lewis' bosses that the online efforts have merit.

"Traditionally, spiriva medication, I think non-profits focus on high-value donors, Cheap spiriva pharmacy, and what MySpace provides is an enormous network of people who are able to get involved through volunteering, offline events and donating in smaller amounts," said Lee Brenner, no rx spiriva, who oversees activism-related content on MySpace. Spiriva online without a prescription, Link [Chicago Tribune]

Copyright © 2008, Chicago Tribune.

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Lithium online without prescription, The last session at the Convio Summit in Austin was well attended, and a fun way to finish the event on Friday. Called “Web 2.0 – New Outreach and Fundraising Techniques, find no rx lithium, Lithium india, ” the topic of this workshop is something every nonprofit marketing manager and online communications professional wants to talk about. The presenters were Carie Lewis of the Humane Society, canada lithium, Lithium online cheap, and Tim Fullerton of Oxfam America, who both gave great insight on what’s happening in the trenches – actual day-to-day examples of how nonprofits can work online communities to gain new supporters, order cheap lithium online, Lithium information, coming directly from the people writing the blog posts, friending people on MySpace, lithium for sale, Discount lithium no rx, and testing new strategies.

Carie opened with an intro to social media, order lithium cheap online. Buy cheap lithium online, She says social networks are “not just a bunch of lonely teenage boys.” 84% of people comment, 82% message others, lithium no rx, Order lithium on internet, and 39% create content. She notes that people really rely on social networks for influence on decision-making, lithium online without prescription. To me, cheap lithium from uk, Compare lithium prices online, this confirms as viable the strategy of finding those community leaders who will carry your torch for you, and then messaging them with content to distribute to their friends, cheap lithium no rx. Lithium approved, She acknowledged it can be very time consuming, and reiterated a suggestion See3 often makes to our clients: get interns and volunteers, lithium buy. Lithium pill, Both HSUS and Oxfam’s primary efforts are on what Carie calls “the big four”: MySpace, Facebook, order discount lithium online, Lithium tablet, YouTube, and Flickr, order lithium from us. Drug lithium online purchase, I agree based on sheer traffic volume, the first 3 are no-brainers for any nonprofit to start, lithium internet. Lithium online without prescription, However, neither Carie nor Tim discussed social bookmarking or social news strategies in any depth, and Digg, Stumble Upon, and del.icio.us certainly have enough traffic to warrant a deep approach. Lithium online, On MySpace: Both Oxfam and HSUS prove what we already know from Greenpeace and others – MySpace is a great place to get new advocates. How did they get so many friends, lithium us. Lithium, One at a time. When she started the MySpace page, lithium australia, Lithium vendors, Carie literally requested friends one by one. Tim started by seeing who was already talking about Oxfam, lithium online without prescription. They recommend spending an hour per day building your network, lithium buy drug. Lithium cost, Oxfam now has a very nice custom page. They both use the MySpace blog, lithium pills, Order lithium without prescription, which reminds us again to speak to the community where they are, don’t try and drag them over to your main blog, order lithium no rx. Order cheap lithium, HSUS is now getting 200 friend requests/day. Lithium online without prescription, Of the people that friend them, 29% found their page via search, and 13% came from their website. If you are a small organization, buy lithium lowest price, Lithium pharmacy online, you won’t get that traffic. But 36% discovered them through a friend’s profile, cheap lithium online. Lithium prices, This shows the viral potential of raising awareness in the social networks. Tim says MySpace is not good for fundraising, lithium medicine, Purchase lithium online, although we have seen some examples of orgs running successful fundraising campaigns, such as Dollars for Darfur.

On Facebook: I think everyone agrees it’s very early, lithium online without prescription. So far, the only real strategy to analyze besides creating groups is the Causes application. Tim says it’s great to see thousands of people join the Oxfam cause, but he does not know who those people are and has no way to follow up with them. Carie says HSUS has raised $20k through the Causes app, though I’m not finding that in my search of Causes. Regardless, very few orgs (though some) have raised real cash via the Causes app. Lithium online without prescription, Developing custom Facebook apps may be the way to go, as already discussed on this blog.

On YouTube: everyone loves video. Oxfam ran a campaign against Starbucks with a video being crucial to the resulting success. HSUS ran a video contest during the outcry over the Michael Vick story that received 22 submissions, over 43,000 views of the contest intro video (featuring Hulk Hogan), and garnered 2,000 new list members. They ran their contest on YouTube, but See3 has a private label, fully customizable video contest hosting, management, and marketing solution.

On blogging and blogger outreach: They both moderate every single comment on the blog (they recommend not to allow auto-posting), and someone responds personally to each comment, lithium online without prescription. They also suggest: make it personal, using your real voice; don’t reprint press releases or other web stories; be concise (advice I am not following here ;)). There was a question from the audience on blogger outreach, from someone who got no traffic from buying an ad on a relevant blog, and got no love from the blogger either. Carie and Tim say customize and personalize each message to bloggers, warm them up, and sell your story. Carie suggests offering exclusivity on a news story in return for promotion, and reminds us to always ask them to link back to your blog. Shana Glickfield of Issue Dynamics Inc. Lithium online without prescription, , a blogger and consultant on blogger relations, added that your first contact with a blogger should not be an ask. You should touch base with them prior to your campaign, send them swag and information of interest on an ongoing basis.

On Second Life: Tim and Carie both say stay away. I say wait for the MacArthur Foundation’s year-long exploration of the role of philanthropy in virtual worlds, and for significantly increased daily activity on Second Life, and in the meantime focus on video and other live action social media opportunities.

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