See What’s Out There

At See3 we create compelling media content for organizations to tell their stories. We create original video, we repurpose existing material and we help build organizational capacity so that nonprofits can integrate a culture of documentation and media development into their daily business.

But we don’t work in a vacuum. The priority of organizations is to advance their mission and to have enough resources to survive and thrive. So we frame our work in terms of its impact on program and on fundraising. The link is not always direct and so we have been thinking and collaborating on how to make donor programs more integrated with video and digital storytelling. How can organizations best maximize their use of compelling narratives to have a direct impact on their fundraising?

We just moved this initiative forward in a big way with our formal partnering with Norman Rosenberg. Norman is one of Washington’s most respected nonprofit professionals. With 30 years of experience leading major public interest organizations, Norman knows every aspect of nonprofit management. Now a consultant, his focus is unique in that he is not shying away from directly addressing major gifts programs and helping organizations build fundraising capacity. He knows what he is talking about, having raised hundreds of millions dollars from high-net-worth individuals and family foundations over his career.

I recently interviewed Norman about his work and his thoughts on collaborating with See3. Here’s the first in a series.